Demand for fruit powders is on the rise worldwide. The latest report published by Market Research Future (MRFR) reveals the global fruit powders industry is set to surge at 7.2% CAGR from 2017 to 2023. Trends such as the increased consumption of nutritional food products is influencing the market growth. Increased emphasis is placed on making fruit powder the real deal. Most companies are marketing their products by highlighting health benefits, nutritional integrity and zero chemical usage. The aforementioned factor is driving the popularity of fruit powder across several F&B verticals including food supplements, bakery and confectionery, dairy and frozen desserts, beverages among others.
As consumers become more health-conscious their food preference change and evolve further. This is creating opportunities for products such as fruit powders. Due to the health benefits they possess, consumption of fruit powder has grown significantly. Most of the variants that are available do not contain preservatives and artificial coloring. However, price fluctuation and quality issues in raw material (fruits and vegetables) remains a constraint for market players.
Competitive Analysis
Some of the top-notch companies discussed in MRFR’s report include FutureCeuticals (U.S.), DMH Ingredients (U.S.), Aarkay Food Products (India), Nutradry (Australia), NutriBotanica (Brazil), Paradise Fruits (Germany), and Kanegrade (U.K.)
To get more details: https://www.marketresearchfuture.com/press-release/fruit-powders-market
Segmental Overview
The segmental application of the global fruit powders market has been conducted on the basis of type, application and region.
Based on type, the market has been segmented into blueberry, banana, grapes, apple, strawberry, mango and others. The banana segment and grapes segment are projected to remain highly lucrative during the projection period. High demand for banana and grapes blends is supporting the segments’ growth. The strawberry segment and apple segment are also like to grow at healthy rate over the next several years. These types of fruits powder are extremely popular in the cosmetic sector.
By application, the market has been segmented into food supplements, bakery and confectionery, dairy and frozen desserts, beverages and others. The beverage segment is expected to retain its leading position over the forecast period. This is mainly owing to widespread usage of fruit powders in fruit drinks, energy drinks, smoothies, carbonated drinks.
Global Fruit Powders Market: Regional Segmentation
On the basis of region, the market has been segmented into Asia Pacific, North America, Europe and Rest-of-the-World (RoW). Of these, the market in Europe has gained the highest profits in recent years. Europe is expected to spearhead the global fruit powder market. Fruit powders are extremely popular among European consumers. Europe represents a large market for fruit powders as more and more Europeans incline towards functional beverages.
Asia Pacific hold the second position in the global fruit powder market in terms of value. In addition, the market in the region is expected to witness a strong growth during the forecast period. Growing disposable income and rapid economic growth in countries such as India and China are some of key forces behind the market growth in APAC.
Consumption of fruit powder has increased in North America. There is a positive trend with regards to fruit powder uptake in countries such as the U.S. and Canada. Food brands in these countries are ramping up investment in fruit powder R&D. New product launch remains a key growth strategy for market players.
Industry News
· Frozenta, a wholesale bulk distributor of blended drink products recently introduced four new flavor of real fruit smoothie mixes. The variants include strawberry-banana, strawberry, mango peach, and berry. These premium smoothie’s mixes are reportedly dairy free, gluten free, fat-free and contain no artificial colors or flavors.
· SouthAm, a leading supplier of freeze-dried superfoods has recently unveiled its new range of freeze-dried fruit powders featuring flavors such as acai berry and maqui berry. The powder blends are healthy and have significant nutritional value.
Fruits are either spray dried or freeze dried to obtain free flowing powder.
The nutritional value of the fruits such as antioxidant, minerals and vitamins are present in its powder form, which is gaining fruit powder popularity among various industries.
The use of fruit powders is applicable in various industries including bakery and confectionery, dairy and frozen desserts, beverages, food supplements, and others.
Market Forecast:Fruit powder is a natural source of high nutritional product, a convenient and economical substitute to fresh fruits, which is driving the growth of the market.
Moreover, side effects caused by artificial flavors has opened doors for fruit powders, being a natural source of adding flavor to food and beverages.
Increasing health issues among the population and their inclination towards functional foods is further boosting the growth of the fruit powders industry.Growing awareness among the population for the health benefits associated with fruit powders is propelling the growth of the market.
