lets build brands
Digital marketing is a fast-paced, growing industry. According to statistics, digital marketing expenditure will make up 46% of the total global ad spend in 2021. (WebStrategies Inc, 2020) Earlier, brands did not have an online presence and relied on offline methods of communication like newspapers and television. Nowadays, almost all brands have an established digital presence.
The digital advertising industry across India had a market size of around 199 billion Indian rupees in the financial year 2020 and is expected to grow to about 539 billion in the year 2024. (Source: Statista) Out of the total digital ad expenditure in 2020, the e-commerce sector had a 24% share, and the consumer durables sector had a 17% share. (Source: Statista) Advertising spend is forecasted to grow at 10.8% in 2021 to reach USD $9 billion. (Source: dentsu’s Ad Spend Report, June 2021)
In this article, we’ve listed the top trends in the digital marketing industry.
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lets build brands
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