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What Are Google Analytics, And How Does It Work?

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Naveen Kumar
What Are Google Analytics, And How Does It Work?

Google Analytics, which became part of Google's "free marketing kit for webmasters" in 2005, such as Search Console and AdSense, which with Google Ads allows web page managers to know practically everything that is happening on them and how users interact with the site. This tool is so extensive that it can often intimidate new users, but like everything in life, it is a matter of being patient and going step by step, learning everything it can offer us. This post will tour the tool and show all the essential elements you need to learn to understand Google Analytics and how it works.

 

What Is Google Analytics?

 

Google Analytics is a tool that Google offers free of charge that allows, among many other things, to know and manage data of interest of the people who enter our website and generates relevant information that web admins can use to improve their positioning on the website Seeker. Well used, Google Analytics can give us quite precise metrics on a myriad of variables, added to reports with analysis of these metrics that can help us create a buyer persona and thus design customized digital strategies, increasing the possibilities of creating websites of success and quality.

 

How Does Google Analytics Work?

 

Google Analytics uses a well-defined protocol to collect information from users who visit websites who have previously activated the tool through a Script. The procedure from when the user enters the site until the info is materialized in the data reports that the tool offers us is the following:

 

Follow-Up Begins: As you may already know, browsers use a small text document called cookies, which collect information as you surf the net that different sources can consult with our permission.

 

When a user enters the website, Analytics creates a tracking code, which allows them to check the activities that the user performs.

 

The Information Is Classified: The tool can understand if a new user enters the web or has already come before through the data stored in the cookies. In this way, the data begins to be classified and crossed with the rest of the active Google tools. 

 

Subsequently, the tool begins to store the data in an internal database, which once it is saved cannot be modified.

 

The Data Is Presented: When you start to use the Google Analytics tool, it offers us a plan view, with relevant elements of the users, such as the time they spend on the web and the geographical distribution. This preliminary "view" of the data will depend on your assigned configuration. As you already mentioned, this tool provides many variables that you will discuss more thoroughly later, but some interest us and others not so much depending on the web. 

 

How To Create an Account in Google Analytics?

 

If you have access to a Gmail email account, you already have the work to access the Google Analytics platform. You can do it by accessing your portal and placing the credentials corresponding to our Google id. Once you enter our Analytics account, it provides you with all the assistance you need to create our first property, where you are asked for primary data from the web, such as the URL and the time zone in which it operates.

 

 

In short, Google Analytics is a perfect tool to obtain information and to be able to build effective digital strategies. If you need a plan to attract leads, do not hesitate to contact our JDM Web Technologies.

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Naveen Kumar
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