According to a new study, discovered by our professional SEO agency team in London, the conditions that influence voice search results for local companies in 2022 are as follows. A new study explores variables that influence the ranking of results in voice search. According to a recent poll, 53% of voice search users utilize it to execute local company queries.
SEMRush released a sequel to its study of voice search ranking criteria last year, this time with a particular emphasis on local company searches. The goal of the research is to provide insight into the inner workings of various voice assistants, including Apple's Siri, Google Assistant, and Amazon Alexa.
Given that voice assistants have comparable market share, SEMRush advises embracing all three. However, because all of them use different algorithms, this is a difficult situation. Here are four important findings from the research that marketers may use to optimize local companies for voice searches.
Voice Search Ranking
Here's a brief summary of key findings, with more in-depth analyses to follow in the subsequent sections.
- The average response length across all questions is twenty-three words.
- Alexa had the most trouble responding to inquiries.
- To optimize for Siri, you'll need a high Yelp rating and positive consumer feedback.
- The Google Assistant gives the longest answers, with a maximum length of forty-one words.
- When optimizing for Google Assistant, businesses may utilize "ordinary" local SEO strategies.
Here's a summary of the most important findings for each voice assistant.
What about Google Assistant
Despite employing similar algorithms, different versions of the Google Assistant provide divergent results. The following Google Home devices were used in this research: the original Google Home, the upgraded Google Home, the second-generation Google Home, and the third-generation Google Homes. An Android phone was also utilized.
The average answer match between all devices is 22 percent. The greatest answer match (more than 60 percent) occurs between a Home Hub and an Android phone. However, the answers are said to be consistent across all platforms, with only the wording varying.
Google Assistant was able to respond to 90 percent of inquiries, with an accuracy rate of 99.9 percent. The local pack in regular SERPs is used to produce results for all Google devices.
Voice search with Amazon Alexa
Alexa has the worst response rate when it comes to answering inquiries. Alexa queries Bing for information, and it uses both Yelp and Yext data to provide responses. Alexa was unable to respond to 24 percent of inquiries.
Alexa is a voice-controlled home assistant, according to SEMRush's study of Alexa data. Because of this, We do not offer any advice on how to optimize content for Alexa.
Siri Voice Search Findings
Siri was the most capable of the three voice assistants tested, with an accuracy rate of over 90 percent. Siri only failed to answer 2 percent of the questions. When returning results that suggest a location, Siri relies on Yelp. As a result, obtaining higher Yelp ratings and reviews is critical to receiving recommendations by Siri.
The distance was the most important factor discovered by SEMRush, with four distinct elements influencing Siri's replies (listed in order of importance). The number of Yelp reviews, star rating in Yelp, and pricing were also important. All reviews and prioritizes the overall star rating.
That's why a firm with just a few reviews and a five-star rating can defeat one with hundreds of them and a 4.4-star rating.
Siri, on the other hand, will not recommend you visit an Apple Store when you inquire about where to purchase apple goods. It will simply send people to Apple.com instead. We advise the following to optimize for Siri:
- Consistently work on generating new high-star reviews on Yelp.
- Optimize your Yelp listings with detailed information; choose the most relevant category to be listed in; add as many photos as you can; write content for the Yelp page with targeted keywords. Keep the listing regularly updated and respond to customer reviews.
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Get into the Benefits of Voice Search Optimisation!What is Voice Search?Voice Search is the Google search that happens when a person speaks into their device and asks for information by using virtual voice assistants like Siri, Bixby or Alexa.
Where, so far, SEO practices have focused on the written word, now, sound – from both the provider of information and the searcher – is being transcribed into search terms.It’s a growing trend that people at home, work, or out driving, looking to make a purchase or enquiry, are increasingly using voice search.
They are often looking to find a store or supplier near their location, or to find out about topics they are interested in.With close to 2.5 billion smart phone users out there, you can see how there are advantages to be had by optimising your site to respond to voice searches.
Why is Voice Search important?While digital marketing allows you to target your niche customer base rather than using a ‘one size fits all’ approach, voice search brings that whole concept into even sharper relief.
Coupled with a best use of Google’s new ‘Local Search’ feature, optimising your site for Voice Search will literally serve to put you on the map.
With 46% of voice search users look for a local business daily, there’s a large market to be tapped into and it is increasing rapidly.
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