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As per Statista, global business-to-business (B2B) sourcing transactions totaled $12.2 trillion in 2019.
The emergence of the B2B marketplace is among the most influential developments in B2B eCommerce.
The importance of this B2B sourcing platform cannot be overstated, as it has reinterpreted the trading relationship between B2B buyers and sellers while still acting as a networking hub.
If the trend seeks to spread, conventional B2B wholesalers and distributors have a tremendous opportunity to adopt the online marketplace paradigm and obtain a strategic edge.