It is good to have an effective interior design strategy and design and planning will take time. As we have already mentioned, it is not enough just to create and publish content on social networks. Content creation requires creativity, structure and constant innovation to feed a virtual community that is constantly looking for new incentives. Several cities in India offer relevant courses, like the digital marketing course in Delhi.
For all these reasons, we can divide the process of creating a LinkedIn content strategy into 6 steps:
1. Sketch the Ideal Reader Profile
The first step is to identify your target audience: who do you want to attract to your business page? Which topics interest the ideal user the most?
2. Identify Goals
The second step to creating a strategy within LinkedIn is to set the goals you want to achieve. Each goal, whether it is awareness, consideration, or conversion, is matched by the specific content and message that makes the communication strategy effective.
What are metrics for? Which ones should be taken into account? Everything varies according to the goals to be achieved. This phase is very important because at a later stage it will serve to analyze the results and improve the development of marketing strategy. From this perspective, we can identify some important metrics:
Popularity metrics are designed to analyze the number of users found during a given period, such as followers, page views, reach, impressions, website visits, and more. For example, the number of followers depends not only on social activity but also on how much the brand is exposed by other means (eg advertising, SEO, public relations);
As we have already said, the selection of objectives and criteria to be pursued is essential for the definitive analysis of the results. The rest is setting up an editorial strategy and choosing the type of content to publish.
3. Outline Editorial Strategy
When we talk about editorial strategy, we focus on two main concepts that are similar but identify two different activities: A publishing plan is a social communication plan that uses goals, the definition of organic and sponsored messages, the graphic mood, and roles and resources (that is, who manages and creates the publishing plan); Search Engine Optimization (SEO) is the process of improving the visibility of a website or web page in a search engine's unpaid results for quality traffic. The most appropriate times and days for publication should be determined based on an evaluation of your target audience's perceptions. In the specific case of LinkedIn, users are more likely to be more active during average business hours (oberlo.com). Many reputed institutes in many cities offer premium courses, like the digital marketing course in Pune.
4. Content Type
Let's get to the core of the content strategy: select the content you want to publish. The problem is that it attracts users and brings them closer to the market. Whether biological or sponsored content, species selection, and production must be careful to provide relevant and qualitative information.
In the world of social networking, where many different types of content are used, creativity is an essential element of getting up. You can publish a video, case study, business blog post, survey, business news, host a Live LinkedIn session to discuss a specific topic and delve deeper, or introduce a new project. Whatever you choose, it's important to get users' attention. How to get to them?
When it comes to visual stimuli, the type of content that is currently the strongest and most effective is video. The video attracts the user's attention and also attracts, informs, and encourages him, which allows the brand to establish strong personal and human ties.
5. Create Results
After defining the calendar and editorial plan, and creating and publishing the content, all that remains is to measure the results obtained by analyzing the metrics we talked about above.
Statistics such as demographic and pageview count, engagement level for each post, and site traffic generated by LinkedIn posts can help us understand whether the content strategy is effective and the topics that interest the audience the most. . Of course, based on the results, you need to change your strategy. Finally, we must keep in mind that the constant demand for information and news from users and the constant development of the world of social networks means that the strategy within the company must be constantly updated and corrected. A digital marketing course will help you enhance your knowledge and skills.
