logo
logo
Sign in

how to drive more traffic to your website - the difference between an optimized and an unoptimized google business listing

avatar
durasters
how to drive more traffic to your website - the difference between an optimized and an unoptimized google business listing



Here are some additional features and benefits of Google Business Profiles that make it one of the best generators of quality website traffic.


Your Google listing:


Is free and easy to set up.

Allows you to show up for searches relevant to your business and location.

Increases your visibility on a platform whose users have the intent to buy.

Drives qualified traffic to your site and your store.

Affords customers the opportunity to post reviews and even further drive traffic to website boost your presence.

Also, keep in mind that Google Business:


Enables your business to get found in mobile searches, which have surpassed desktop.

Uses visuals to provide consumers with a sense of what it’s like to actually be at your business, knocking down uncertainty which is a major barrier to entry.

Equips searchers with the ability to interact with your business directly in your listing–increasing the chances of engagement and obtaining new customers.

Given the many benefits of a Google Business listing, you can’t afford to not have one as a local business. Create your listing and keep it updated as much as possible.


2. Perform on-page SEO

There are many SEO tactics you can perform on each of your website pages to increase their rank in search engines and get more visitors. This includes producing high-quality content that your audience is searching for and writing concise meta descriptions for your pages. The meta description appears below your URL in search results. Knowing what a page is about and what will result in a click makes users much more likely to do so. On-page SEO tactics such as these are free but do take some time.

collect
0
avatar
durasters
guide
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more