Growing awareness for health and fitness, coupled with positive consumer perception of organic food and nutritional sources, has contributed to the robust growth of the global botanical supplements market. Botanical supplements have proved to be effective in combating various lifestyle and chronic diseases with minimal side effects for the users. In the recent past, several market players have developed powder and tablet forms of botanical supplements. These are highly convenient for various purposes such as consumption, monitoring dosage, storage, and portability. In the near future, the surge in demand for botanical supplements, favorable business partnerships, and development of novel botanical supplements are poised to drive the global botanical supplements market towards maturity.
Sound Pursuit of Healthy Lifestyle Creates Favorable Outlook for Botanical Supplements
Consumer awareness regarding their lifestyle choices and their environmental footprint is expected to give a strong tailwind to the botanical supplements market. Natural vegetable sources have become the backbone of the botanical supplements market due to their perceived medicinal properties and effectiveness in dealing with certain diseases. Today, consumers are increasing consumption of food products that aid in disease prevention, leading many to include botanical supplements in their daily routine. These trends are supported by scientific research, strengthening the argument in favor of botanical supplements. Botanical supplements are can help to tackle chronic diseases, improve life expectancy, and contain anti-aging properties. As a result, higher adoption of botanical supplements, along with positive perception, is projected to create stellar growth across the global botanical supplements market.
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Demand for Botanical Supplements in Oral Tablet and Powder Form to Surge Owing to Convenience in Consumption
In recent times, botanical supplements in the form of oral tablets are gaining momentum due to their ease of consumption, storage, longer shelf-life, and cost-effectiveness. It is also easier to monitor their dosage as manufacturers have already included the optimum quantity and ratio of ingredients in every single tablet. Moreover, they offer enhanced effectiveness as the excipients in them enable faster disintegration and adoption of nutrients. Additionally, botanical supplements in powder form have also gained a significant foothold in the global botanical supplements market. Powdered botanical supplements can be consumed by mixing them in water, milk, fruit shakes, or juices Consequently, the convenience of consuming botanical supplements in tablet or powder form is predicted to provide substantial growth opportunities to the global botanical supplements market.
North America Sustains Market Dominance Amid Growing Emphasis on Fitness
North America is expected to sustain its status as the dominant botanical supplements market. This can be attributed to higher prevalence of obesity, greater awareness about health and fitness, and widespread availability of vegan and organic food alternatives. Moreover, various benefits of botanical supplements such as weight management, immunity building, and disease resistance have propelled consumers to seek organic alternatives, creating a promising business environment for the expansion of North America’s botanical supplements market.
Prominent Market Players
Some of the major players in the global botanical supplements market include Nature’s Bounty Co, Gaia Herbs LLC, Amway Corporation, Mondelez International, NOW Foods, Ricola AG., GNC Holdings Inc., Himalaya Drug Company, Dabur India, BASF SE, and NBTY Inc.
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