The competition in the cryptocurrency space has increased greatly in recent years, leading to a downfall in crypto funding. Crypto startup funding has fallen by 26% in the first half of 2022. A crypto company must stand out in this fierce competition to ensure regular funding. This, among several others, is one of the main areas where crypto PR comes into the picture.
Crypto marketing through PR can help crypto and NFT companies build their brands like no other avenue. They can use PR in crypto to tell their stories to the audience and potential stakeholders. This can have numerous benefits, making PR extremely relevant in the current crypto and NFT marketing space.
Crypto PR Establishes You as a Thought Leader
People look for reliable brands. You may consider the competition between Bitcoin and a new crypto coin launched this month, for instance. It is evident that most investors will likely choose Bitcoin for long-term investment. The reason is that Bitcoin investment has become reliable.
Similarly, if you establish yourself as a thought leader, your brand will likely benefit from it. A crypto PR agency can help you stand as a leader.
PR uses a targeted strategy to publish press articles about your crypto or NFT brand in leading fintech-related publications. This can help improve your brand image significantly.
Crypto PR Helps Educate the Audience
According to a Forrester study, over 90% of the companies that deploy customer education programs witness a positive return. The data shows that educating the audience is vital to business success. But it is more so for a crypto or NFT business.
Both cryptocurrency and NFT are relatively new concepts. Hence, many people don’t know how they work or what their benefits are. Seeking help from a reliable crypto PR agency can help market your brand in a language your audience understands.
These crypto PR companies can break complex blockchain concepts into layman’s terms. They can also do blockchain marketing to help people understand how crypto, NFT, or the underlying blockchain technology works.
Crypto PR Allows Building Communities
Communities are everything when it comes to crypto and NFT marketing. The stronger the communities, the better your brand.
Think of Bitcoin here. There are many cryptocurrencies with more enterprise-use cases than Bitcoin. However, Bitcoin has a strong community.
Many famous figures, including Elon Musk, Maisie Williams, and Snoop Dogg, have invested in Bitcoin. Moreover, these celebrities also promote investing in Bitcoin without anything in return.
This strong community is why Bitcoin still holds the largest crypto market cap. It has a crypto cap of over $390 billion, whereas Ethereum, the next largest capitalization holder, is only at $190 billion.
Crypto PR helps companies build strong communities in different ways. One way is by boosting your online presence and credibility through press features. This helps to get the word out about the company and its products or services. It also allows customers and users to learn more about the company and the technologies implemented in its project.
Final Thoughts
Cryptocurrency startups can use crypto PR to improve their brand image, establish themselves as thought leaders, educate their audience, and build strong communities. These are only some benefits that make crypto PR highly relevant in the current NFT and crypto marketing landscape.
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Crypto nerd and Bitcoin collector.
I am looking to start my own Blockchain PR and Marketing company.Website: https://gumroad.com/asdadd/p/6-ways-in-which-cryptocurrency-is-changing-the-world-for-the-better
