The Times are Changing: How Digital Marketing has changed

If you are a business owner, it is important to stay up-to-date with the latest trends in digital marketing. The landscape of digital marketing changes rapidly, and what worked yesterday might not work today. In this blog post, we will discuss some of the changes that have taken place in digital marketing and how you can adapt your strategy to stay ahead of the curve.

1. There is a shift from desktop to mobile

A few years ago, the majority of web traffic came from desktop computers. However, this is no longer the case. Nowadays, people are using their smartphones and tablets to access the internet more than ever before. In fact, according to Statista, "mobile phone internet usage exceeded desktop for the first time in October 2016." This trend shows no signs of slowing down, which means that businesses need to optimize their website for mobile devices if they want to stay relevant.

2. Social media is more important than ever

Social media platforms like TikTok, Facebook, Twitter, and Instagram have become essential tools for businesses of all sizes. In the past, social media was mostly used as a way to connect with friends and family members. However, nowadays people are using social media to discover new products and services, learn about brands they are interested in, and much more. If you want to reach your target audience on social media, you need to have a strong presence on the platform/s that they use the most.

3. Google is changing the way it ranks websites

Google is constantly changing its algorithm, which means that businesses need to be prepared to adapt their SEO Agency strategy on a regular basis. The days of keyword stuffing and other spammy tactics are long gone; now Google values quality content that is informative and relevant to searchers. If you want your website to rank well on Google, you need to make sure that you are regularly publishing high-quality content that contains the keywords your target audience is searching for.

4. You need to focus on customer retention as well as acquisition

In the past, businesses could get away with focusing solely on acquiring new customers through their marketing efforts. However, nowadays it is just as important (if not more so) to focus on customer retention and loyalty programs. With so much competition out there, it is easier than ever for customers to take their business elsewhere if they are not happy with your product or service. For this reason, it is essential that you focus on creating a good customer experience from start to finish; if you do this, you will be more likely to keep your customers happy and coming back for more.

Email marketing (What’s old is new again), voice search (Alexa and Siri), Chatbots (How can I help?): These three things are going nowhere anytime soon!

Digital marketing is always evolving; what worked even just a few years ago might not work today. As a business owner, it is important to stay up-to-date with the latest trends so that you can adjust your marketing strategy accordingly. If you don’t have time to manage this, you can always hire an SEO Consultant or Digital Marketing Agency. Some of the biggest changes that have taken place in digital marketing include a shift from desktop to mobile devices, an increase in importance of social media platforms.