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HOW HASBRO IS INTEGRATING HALLOWEEN TERRIFICNES WITH STAR WARS: THE BLACK SERIES

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HOW HASBRO IS INTEGRATING HALLOWEEN TERRIFICNES WITH STAR WARS: THE BLACK SERIES

Halloween and Star Wars go well together. Perhaps the dark side and the Sith Lords in black are to blame. Perhaps the spooky monsters that have the ability to bring the dead back to life include rancors, ice spiders, and brain worms. Perhaps it’s the perception that costumes for Star Wars characters make perfect Halloween outfits. For whatever reason, fans have loved this pairing for years, and toy tycoon Hasbro noticed.

Hasbro will release two new Halloween-themed figures this fall for the popular 6-inch Star Wars: The Black Series line, including a skeleton-decorated clone trooper and, for want of a better phrase, a Were-Wookiee. These figures blend the power of the spooky season and the galaxy far, far away.

According to Eric Franer, Hasbro’s product designer for Star Wars, “there’s a lot of imagination in both Halloween and Star Wars.” “A lot of the costumes just match that kind of style extremely well. There are several aliens that appear frightening. There are a number of characters who appear kind of gnarly.

Franer claims that combining Halloween with Star Wars was a no-brainer, especially after the business’s maiden excursion into holiday-based releases last year.

“We had the original winter and Christmas holiday figures, which were holiday-themed. And those were a huge success, and we were thrilled with the way they turned out. We were aware that we wanted to include more holidays,” explains Franer. Halloween was very much the main thought. It was merely the subsequent one that was particularly well suited for Star Wars.

We were quite pleased with everyone of them, adds Franer. “In the end, we settled on two characters who were easy and quick sells as Star Wars characters and fast sells as Halloween figures.”

Fans of Halloween and Star Wars Pillow will undoubtedly adore the final figures, which are full of brilliant features and an eye for creativity. The trooper’s helmet’s skull, perhaps? It is directly derived from certain well-known clone armors.

By releasing these figurines, he strengthened the link between the story and Halloween while extending the potential of The Black Series from Hasbro.

Putting my own little design spin on something that doesn’t always follow exactly what could have been done in the past is a lot of fun. It sort of paves a new road. It also aids in laying the groundwork for the future. For example, if we wanted to create more characters like this, this would have been helpful. “And fortunately, it has received a lot of great feedback,” says Franer. Many people have contacted me to express their excitement about it.

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>>> Check out more on our website: Teemelaunch.

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