Every day, Google brings up-gradation for advertisements by enabling them to turn things automatically. Google keeps notifying advertisers of automatic opts by stating several benefits. However, not every auto-recommendation is equally beneficial for you.
Relying 100% upon automatic recommendation will drastically affect your advertisement, and it might die shortly. Moreover, you know better what strategy will be lucrative for you; hence you should not rely on an auto-applied recommendation. In this blog post, we’ll reveal several aspects of why the auto-applied recommendation in Google Ads is not always the right option for you.
What Is Google Ads Auto Applied Recommendation?
Unlike in the past, Google now provides the facility to leave everything on it by an auto-applied method. For every advertiser using Google Ads, Google uses AI technology that notifies its members to turn on auto recommendations whenever a modification is introduced. There are several benefits backed by the notification, like increasing your click rate, views, and sales.
Undoubtedly, Google always intended to help its advertisers by making their way easy, and advertisers agree based on trust. However, not every recommendation is always fruitful. Many advertisers complain that Google automatically turned on auto-applied recommendations, and they are not happy with it.
Why Should You Avoid Auto-Applied Recommendation?
Allowing auto-applied suggestions entails putting all power in Google’s hands which is a hazardous decision.
You (or your account manager) are better familiar with your account’s ins and outs. And, you probably have a campaign or two that you’re very confident in and an understanding of what works best for you. While some of Google’s recommendations might genuinely assist your campaigns, others, such as automatically adjusting your bidding tactics or automatically allowing targeting expansion, can significantly impact you may wish to avoid.
This can lead to unexpected outcomes, such as abrupt increases in your CPA due to possibly irrelevant clicks, unplanned changes in your conversion rates, etc. All of these can result in possible financial loss and budget waste.
So every time an auto recommendation pops up on your screen, you better avoid it instantly.
Read more: https://www.sfdigital.co.uk/blog/why-should-you-avoid-google-ads-auto-applied-recommendations/
