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Lucrative Niches in Freelance Writing

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Gili

Writers of all experience levels need to give some thought to finding their niche. As a freelancer, your "niche" is the specific field of expertise or genre of writing in which you specialize. These specializations can be general, like finance or marketing, or specific, like investments or email marketing.

 

To excel in a niche market, you need to focus on a topic you are either well-versed in or enthusiastic about. When starting, it's common to focus on a broader area of expertise before specializing further down the road.

 

Freelance writers who are successful at their craft know their strengths and weaknesses, making it easy for them to choose a specialty. Businesses prefer to hire freelancers who already have relevant experience and knowledge, as this reduces training and employee onboarding costs.

 

Some Popular and High Paying Niches

 

You can choose from various markets and writing approaches depending on your interests and abilities. Not all of them are created equal, though. Some are more profitable than others. Let's have a glimpse at some of these niches.

 

Ghostwriting: If you'd rather stay out of the spotlight, you might enjoy ghostwriting, a profession in which you produce written work for another person without having your byline published. There is scope to earn much money in this field, as writers command a premium for maintaining their anonymity.

 

SEO Writing: For freelance writers looking to expand their income potential, digital marketing is an exciting field with search engine optimization as a priority. These writers collaborate with marketing strategy teams to produce content for landing pages, long-form blogging sites, and sales pages aimed at the client's demographic.

 

Health and Wellness: People are continually curious about how to improve their health and well-being. This feature has popularized the niche and led to an influx of new players and businesses in the industry. Market spending among many of these businesses is higher than average because of healthy profit margins. You can have considerable potential readers and assignments from which to choose.

 

Software-as-a-Service (SaaS): Content marketing remains an integral part of the marketing mix for software-as-a-service (SaaS) providers. Businesses in this sector rely heavily on informative and engaging content to draw and keep customers. Due to their rapid expansion and substantial capital reserves, SaaS businesses can afford to pay freelancers competitive rates. Some top examples of SaaS providers include Google, HubSpot, Slack, and Adobe.

 

Email Marketing: This is a highly effective method for developing leads and eventually selling to them. Companies can demonstrate their expertise in solving a customer's problem by sending a string of emails. Email marketing can also take the form of newsletters, which are widely followed. It is a good fit for analytical writers who can make significant data-based decisions.

 

About Cassidy George

 

Cassidy George gained her start in media education at New Orleans Center for Creative Arts. In 2017, she moved to Berlin to begin a writing career with SLEEK after attending New York University to study art history, political science, and critical theory. In 2021, Cassidy joined the staff of 032c as the company's digital editor. She has recently resumed furtherance of her career as a freelance cultural writer.

 

The New York Times, Vogue, The New Yorker, GQ, The Cut, W, BBC, Dazed, i-D, and Vice are just some of the twenty-five publications that have featured her work. From sharing White Russians with Elvis impersonators to ducking rubber bullets at BLM protests, she has had incredible opportunities thanks to her work for such clients.

 

Her stories cover diverse subjects, from politics to fashion to music. And they all have something in common: considering how the interplay of history, politics, and power structures shapes all aspects of modern life.

 

Have a look at her latest featured work and follow her Instagram.

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