The Apple iOS system is the need of the hour for every business. We didn’t do that! But numbers do! As of 2022, there are 1.2 billion iOS users worldwide. That means the market is quite ripe and ready for businesses. Now, let’s learn how iOS mobile app development can help in business growth. In this blog, we will cover.
- Advantages of iOS apps
- Why do iOS apps earn better revenue than Android?
- Factors affecting the cost of iOS apps
- Future iOS app trends that you can leverage for growth.
Let’s begin. Why Mobile App Development Is Important For Business?The majority of businesses develop mobile apps to boost their ROI. Since smartphones have become a go-to thing for most users worldwide, developing an app means living in their hands 24/7 where they have instant access to your business. A mobile can boost business in several ways. Some of them are
- Improve customers’ lifetime value.
- Boost the adoption of new products or services.
- Develop a direct way of communication between your business and users.
- Use it as a direct marketing channel.
- Enhance customer loyalty.
So much more. What Are The Advantages Of iOS Apps?
#1. Wide Customer Base
Apple USP already has a broad customer base. This base of customers swears by Apple operating system and the applications thus created by them. Apple is a pioneer in the application. The established niche of clients that Apple has helps it to stick to the great user interface and quality of the development process.
#2. Caters To All Kinds of Business
Apple has an ear for all kinds of business. It creates applications for brands of all sizes and scales. Therefore, all sorts of companies can make use of the application. IOS-developed applications are another significant advantage for businesses, as customers always look for responsiveness in the applications from the business they are dealing with. Mobile applications are perfect for reaching the most customers in a shorter time frame and constantly engaging with them at every point. iPhone’ apps are all set to meet the business’s needs. Although the iPhone app development cost can be slightly higher than the other market alternatives, companies choose iOS app development to ensure high-quality standards and a base of clients willing to pay high prices for good quality.
#3. More comprehensive Hold on the Market
Apple enjoys the benefit of a huge market presence. This is mainly in the developed markets of the US and UK. So, a business looking for a way to hold a dominating position in the market can entrust Apple or iOS app development services to penetrate the market. Apple’s legacy is more than enough to ensure a successful launch of your iOS apps for business.
#4. Quicker Development Processes
An iOS application takes less than 28% to develop compared to android applications. The Android apps need at least 20 devices to be tested before being launched in the public domain. iOS app development is a less time-consuming procedure that promises wider visibility and profitability to the business in the market. In addition, businesses can rely upon Apple’s already existing popularity, legacy, and customer base for launching their applications on a large scale. How Is iOS Better Than Android?It is a well-known fact that Android users are way more than iOS. However, iOS outperforms its counterpart in several aspects, not only to the end consumers but also to the app development.
User-acquisition cost and spending
Android apps outnumber iOS apps worldwide, and users download more Android apps every minute. However, this pattern is not replicated when it comes to app revenue and earnings.iOS’s users have a lower registration rate than Android users but are more likely to make payments and purchases. Nonetheless, iOS users spend more on apparel, beauty care products, and even tech items when contrasted with Android clients.Applications that fall into the utility, performance, media, productivity, and other similar categories receive more attention from Android users. As a result, they will spend more money on apps in these categories than iOS users.Even though Android users spend less than iOS users, they are a better audience for in-app advertising revenue.
Retention & engagement trends
Any app’s success is primarily determined by how well it keeps users engaged and loyal. This section will look at the same path and compare it for Android and iOS users.iOS users are more expensive to acquire than Android users, as previously mentioned. Android and iOS users, on the other hand, are on par when it comes to loyalty trends. However, iOS app users have fewer options than Android app users, so they are more likely to stick with a brand and not switch as frequently.iOS’s clients likewise spend more hours than Android, so holding them might be more straightforward. For example, iOS users spend 45.2 sessions in a typical week, while Android users spend 43.5 sessions. Additionally, iOS users may pay more for apps, resulting in lower cart abandonment rates than Android users.
