A Blueprint for Successful Mobile App Redesign

Mobile app redesign could be the final resort for enterprises in many cases; sometimes, app redesign is thought of just as a general approach to add freshness to the business. In other cases, this could be the best way to face stubborn challenges such as poor growth, decreasing sales, lesser engagement of customers or users, and so on. Mobile app design services can, in almost all cases, help you overcome the hassle and get you a new avatar for your mobile app.

So, what is mobile app redesign? Simply put, it is designing your mobile software one more time with a better approach and strategy. A present-day company, for its services and products, inevitably has a mobile application to reach wider users. While developing the app, market trends and user demands are kept in mind; over the period, these factors change and so do the taste of users.

When should you consider app redesign?

So, what is the reason for the app redesign? The latest trend in UI/UX? Some constant negative feedback? A new look to your product or service?

Or it’s just because you are getting bored? Well, let us check some primary reasons why you need to redesign your business app.

Low conversation

Little conversation from apps raises questions about the app’s credibility and, therefore, most enterprises consider redesigning the mobile app. Here are a few factors you may think to improve user engagement and improve the conversation ratio.

• Improving UI/UX
• Adding CTA through user engagement and user-purpose research
• Adding extra features
• Adding eye-catching colors and shades
• Poor use retention

No onboarding or poor retention means users visit the application but then don’t stay for longer. A primary reason for poor retention could be the outdated aesthetics of the app. This simply means that there are very thin chances for the user to get engaged and avail of any service or order products. Improving user experience is one of the best benefits you can achieve through mobile app redesign.

Bad reviews

There is no deadlier nightmare than getting bad reviews about a product, service, or even application. The application, if receiving, constant negative feedback gets a terrible impact on your business. Especially unsatisfactory reviews due to bad user experience of an application should draw your attention to change the app and redesign it. The best UX design strategy shall help your app revive the tough market competition.

Irrelevant approach

Today, when the market and consumer demands have become volatile, it is important for any business owner to keep up with the latest app development trends. If the app becomes obsolete, users find it dull to use. Irrelevancy is one of the biggest concerns of most of the applications on the app stores because the market is changing its trend rapidly. Hence, it is important to perform an app redesign process with the help of UI/UX professionals.

Company rebranding

Another cogent reason for mobile app redesigning includes the rebranding of a company. If you are thinking of a complete company transformation, it is first your website and apps that need redesign. A complete mobile app revamp would help you include a newer approach and the company’s goal in your software. When you rebuilt your app, you can also include the best features in your mobile app that were missed in the previous version. Mobile app redesign for a company reformation helps in these ways –

• App redesign showcases a newer brand strategy
• App redesigning includes reformed and improved company logo
• The functions and features can be altered or modified in the mobile app redesign process
• A complete makeover is possible with newer shades, fonts, and UI/UX redesign

Change in demands or product/services

A major change in market or consumer demand or products/services also requires redesigning of mobile app for good reasons. An old mobile application might have been developed with special spaces for texts and images of your products and services. A significant change in any of these components would require improvement in design and content.