Today, businesses without mobile applications are lame and hemiplegic to compete with their peers and competitors. So, if you are an entrepreneur and thinking to expand your business or start from scratch, along with your business plans, keep some space to develop a customized mobile app for your venture as well.
There are enough figures and statistics to support that mobile app development, for any startup or MNC (multi-national company), is beneficial to achieve their sales targets. Here are a few highlights from the research giant Statista.
What is mobile app development?
As Amazon quotes, mobile app development is a process of building a software application that runs on handheld devices. A typical mobile app would utilize a network connection to function with remote computing sources. All in all, app development includes the entire lifecycle of software development and ends in deploying it on a particular platform or network.
Every mobile app is a solution that solves some problems or makes it easier for your business to function. As a decision-maker for your business or startup, you need to have a brief idea about the mobile app you need to build for your business. To make sure your business grows exponentially you need to hire the best company for mobile app development services.
How developing mobile apps benefit a business?
According to DataReportal, a total of more than 5 billion people in the world use the Internet and more than 60% of the world’s web traffic comes through mobile phones. That said, if you run any business or have intriguing app ideas, you need customized app development to reach and convey every single user (who is actually a potential customer) with your products and services digitally. Here are the top business benefits of mobile app development –
Quick response: quick response to customers’ queries is one of the crucial factors to lead the market. With the help of a mobile app, you can respond to customers’ queries and concerns just in time.
Wide customer base: as billions of people use mobile phones with an Internet connection, it is easier to reach every potential client sitting anywhere in the globe. A customized mobile app development shall help you craft your business message and send them to hundreds of thousands of users worldwide.
Built-in analytics: for steady business growth, you need to retrospect what comes through deep insights and analytics of business data. Mobile applications can have an in-built analytical tool to help you build a foolproof business strategy to grow your business.
Automated process: human workforces are prone to make mistakes and they have physical limitations. With a mobile application at the helm, you can automate external and internal business operations and processes automated. With the least help of humans, you are assured of a streamlined, error-free, and untiring system.
Effective marketing: Developing an app can have in-built tools and APIs to make digital marketing easier and more effective for you. Such tools can improve customer experience by offering them what they want. Marketing benefits for business are many and you can see tangible growth through it.
Best user experience: experienced mobile app developers are quite aware of users’ choices especially when you hire them from a renowned mobile app development company. With mobile app designers, they can build astounding apps to only improve user experience.
Types of mobile apps or alternatives for mobile apps
Broadly, as the AWS Amazon website suggests, there are four major mobile app development types most software companies follow. To decide which one is for you, you may discuss the type with either your tech provider or a consultant you hire for your project.
Each of such alternatives for application development has its own benefits. To decide which one is suitable for your app development project, experts consider several factors such as development time, mobile app development cost, the complexity of the project, computing resources, user experience, deadlines and deliverables, and app maintenance.
