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The 3 most important KPIs to track in direct selling

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Epixel MLM Software
The 3 most important KPIs to track in direct selling

Key Performance Indicators (KPIs) deliver insights into a business's performance. It indicates which part of the business ranks high and which part ranks low. These insights are then derived to improvise strategies and boost performance. KPIs vary for each business and each process. Let’s look at the 3 most important KPIs to track in the direct selling business.


Product performance

Quality product determines the success of any direct selling business. However, not all quality products win over the marketing competition. To accomplish this businesses need to analyze and monitor what aspect of the product is creating a negative impact on the brand. It could be pricing or other competitive factors. 


In order to track product performance direct selling businesses must track the revenue generated by the product on a time-to-time basis and its marketing ROI. The favorability of the product among its customers is also a counting factor.


Sales conversion rate

Sales conversion works on a wider angle. Individual distributor performance and team performance counts, and companies’ marketing activities count too. Sales KPIs help improve an organization’s sales activities and it also helps in upskilling distributor performance. There are numerous KPIs to track when it comes to sales yet here are some of the important ones.

  • Number of leads generated
  • Percentage of actual conversions
  • Set sales targets
  • Cost per customer acquisition
  • Monthly sales generated

Customer satisfaction rate

Customers are the building blocks for businesses to thrive on. Hence maintaining high customer satisfaction levels are as important. The important factors that contribute to customer satisfaction are primarily product quality, availability, and pricing. However, a warm relationship with the brand contributes more to increased satisfaction rates. Net promoter score, customer satisfaction score, customer effort score, and customer loyalty index are some of the crucial customer KPIs to track to keep your customer happy and satisfied.



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