If you are a social media manager, NGO, startup, founder, or small business, you know how important it is to have a strong online presence. One of the best ways to establish that presence is through an effective social media strategy. But with so many different platforms to choose from, it can be overwhelming to manage them all.
This is where the LinkedIn Post Scheduler comes in. This powerful tool allows you to schedule your posts in advance, so you can focus on creating great content and engaging with your audience.
What is Content Curation?
Before we dive into how to use the LinkedIn Post Scheduler, let's first talk about content curation. In its simplest form, content curation involves finding, choosing, and distributing relevant content that resonates with your target audience. It's a strategic process of sourcing and sharing valuable information to engage and provide value to your audience.
There are a few benefits to content curation:
- It saves time: Rather than creating all of your content from scratch, you can find and share existing content that is relevant to your audience.
- It establishes thought leadership: By sharing valuable content on a regular basis, you position yourself as an authority in your field.
- It increases engagement: Sharing a variety of content types (such as articles, videos, and infographics) keeps your audience interested and engaged.
Why Use LinkedIn for Your Social Media Strategy?
When it comes to social media, there are a lot of options to choose from. So why should you focus on LinkedIn?
First of all, LinkedIn is the world's largest professional network, with over 700 million members. This makes it an ideal platform for businesses that want to establish themselves as thought leaders in their industry.
Here are a few more reasons why you should consider using LinkedIn for your social media strategy:
- High-quality audience: LinkedIn is known for having a highly engaged audience that is interested in professional development and industry news.
- B2B focus: Because LinkedIn is a professional network, it is particularly effective for B2B companies looking to connect with other businesses.
- Organic reach: Compared to other social media platforms, LinkedIn has a higher organic reach, meaning that your content is more likely to be seen by your target audience.
How to Use the LinkedIn Post Scheduler
Now that you understand the benefits of content curation and why LinkedIn is a great platform for your social media strategy, let's talk about how to use the LinkedIn Post Scheduler.
The Post Scheduler is available to all LinkedIn Company Page administrators, and it allows you to schedule your posts up to six months in advance. Here's how to get started:
- Log in to your LinkedIn Company Page and click on the "Content" tab at the top of the page.
- Select the type of content you want to post (such as an article, video, or image).
- To schedule your post, simply click on the calendar icon. You can choose the date and time that you want your post to go live.
- Write your post copy and add any relevant hashtags or links.
- Before publishing, take a moment to preview your post and ensure it reflects your desired appearance and formatting.
- Click "Schedule" to set your post life.
It's important to note that the LinkedIn Scheduler only works for Company Pages, not personal LinkedIn profiles. However, you can still curate content for your personal profile and schedule it using a third-party tool such as Hootsuite or Buffer.
Tips for Effective Content Curation on LinkedIn
Now that you know how to use the LinkedIn Post Scheduler, let's talk about some tips for effective content curation on LinkedIn:
- Know your audience: Before you start curating content, take the time to understand your audience and what they are interested in.
- Use a variety of content types: Don't just share articles - mix it up with videos, infographics, podcasts, and other types of content.
- Curate from a variety of sources: Don't rely on just one source for your content. Instead, follow multiple sources and curate the best content from each one.
- Write compelling copy: Your post copy is what will convince your audience to click through and read the content, so make sure it is well-written and attention-grabbing.
- Engage with your audience: Don't just post and forget - be sure to monitor comments and engage with your audience to build relationships.
In Conclusion
The LinkedIn Post Scheduler is a powerful tool that can help you master the art of content curation on LinkedIn. By scheduling your posts in advance, you can establish a strong online presence and position yourself as a thought leader in your industry.
But remember, effective content curation goes beyond just scheduling posts. To truly succeed, you need to understand your audience, use a variety of content types, and engage with your audience on a regular basis.
So if you're ready to take your social media strategy to the next level, start using the LinkedIn Post Scheduler today!
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