The best way to stand out in a competitive market is to localize your content more. Apart from national and international languages if you include regional language translations then you can upgrade your website. But having a multilingual website also has many other issues to deal with. The point is you need to take care of some points to better the performance of your multilingual website or get professional help from the best SEO services. In this blog, we will talk about some technical tips to improve SEO for multilingual websites. So, let us dig in.
Technical SEO Tips for Multilingual Websites
- URL Structure-
You need to focus on your URL structure because the issue is most multilingual websites do not have strong URL structure. This weakens their SEO game and holds them back from ranking. Making separate URLs based on the languages is the best way you can notify Google SERPs that you have a strong presence for each language. You can also use different Subdomains With gTLD, Subdirectories With gTLD (Generic top-level Domain), Separate Domains, Or ccTLDs (Country Code Top-Level Domains). They all can help you specify and strengthen your URLs.
- Page Translation and Optimization-
The second technical tip you must follow is to translate your page accurately and optimize it well. If you are using Google Translator for the translation of the web page then proofread the whole content before publishing. Make sure you are paying attention to major four factors which are time and date format, units of measurement (length, volume, weight, etc.), cultural references (idioms, metaphors, etc.), and currency (monetary format, currency symbol, conversion value, etc.).
When it comes to optimization make sure you are using multilingual keywords and vital SEO elements. You need to add title tags, meta descriptions, internal links, and image alt texts to optimize your content. This is used by almost every SEO company USA for better results, especially for multilingual websites.
- Hreflang Tags-
You must use Hreflang Tags which is important to notify Google content variations of a page. It is an HTML attribute. You also make sure you place them correctly. You need to take care of the following points while implementing Hreflang tags-
- Use them in the <head> section of the HTML page or HTTP headers
- Include a language and a region code (optional)
- Need to add them to all the pages with language variations, including the main version (self-referential)
- Include a default page using the “x-default” hreflang tag
- Use Language Selector-
You must use a language selector and by language selector, we do not mean the option with flags of each country. If you put flags as a country symbol then it can confuse visitors and they can end up selecting the wrong option. So, make sure you follow ISO 639, an international standard to represent each lingual symbol.
Last Words
Lastly, we can summarize that for making your multilingual website an SEO hit you must take care of all of these mentioned technical tips. At 10SEOs, you find the Top 10 SEO Agencies that can help your website grow better and reduce your load. So, for more information please check out 10SEOs and get professional help today.
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