For the past few years, we've observed an increase in sales in ecommerce for Black Friday. The numbers have been steadily rising - from $6 billion in 2015 to $9 billion last year; up to $11 billion this coming November!
Yet when you take a closer look at these figures, one will notice that more individuals are purchasing on Black Friday than they did previously. This implies that there is an uptick in ecommerce sales as well!
Why has this occurred? It all boils down to increased consumer engagement with ecommerce brands. Through various digital marketing techniques such as email campaigns, gamification, and social media interactions, consumers can be brought into your store and become acquainted with the products or services offered by your business. Once they are enticed by those offerings and compelled to purchase something - even once per year if necessary - then they become repeat customers who may also make purchases during other holiday periods such as Christmas or Thanksgiving!
1.Implement a Free Shipping Threshold
Offering free shipping at a certain price point to drive profitable sales.. This is a tried-and guarded tactic that has been utilized for years by savvy ecommerce retailers, yet in the current economic climate offering tactical free delivery services can be an advantageous decision.
Doing so entices potential customers to purchase at your online store at a higher average order value (AOV). By offering competitive prices on products coupled with expedite delivery services - and then following through on those promises - you should be able to attract considerable attention from potential buyers. This may result in increased sales and greater profits!
For bonus points, leveraging product bundling can enable you to discount heavily while maintaining a much higher AOV. Product bundles will likely hit your free shipping
2. Take Advantage of Black Friday Shipping Deals
Black Friday is the ideal time to purchase items online, as it provides customers with an opportunity to take advantage of free shipping promotions. These deals can help boost sales numbers and entice potential buyers; moreover, some even offer free expedited delivery!
Amazon offers a prime two-day shipping option for $99 per year; if you need expedited services such as 'Same Day' or 'One Day' options are available too at only $19.99 - which leaves ample room for discounts during Black Friday's frenzy!
3. Write A Press Release Blog Post
Finally, we're going to examine an advanced technique for driving sales on Black Friday: releasing a press release blog post.
To put it simply, this is a concise article about the growth of your business and its success over time that features a quote from one of your customers. Pro-tip: You can use an AI writing tool to generate ideas and improve your copywriting.
4. Offer Special Offers in Social Media
Social media has become a vital component of ecommerce marketing for many retailers, so be sure to utilize the medium actively during Black Friday. From demonstrating discounts and sales events to offering up special giveaways or promotions - all in an effort to entice buyers into making purchases.
Utilize social media, such as creating engaging Instagram captions, in a judicious manner to increase your overall sales. On one hand, it's essential that you don't overdo it in order not to appear spammy or desperate; on the other hand it is critical not to underutilize this channel either as it can lead to dissatisfied customers and unmet expectations.
You can make frequent posts during days leading up to Black Friday; however, these could include more information about promotions currently underway than those providing details about any special offers being offered.
5. Increase Search Engine Marketing (SEM)
To generate sales on Black Friday, it is imperative that you increase your visibility in search engine results. This can be achieved by employing the tried-and-true strategy of diligent SEO (search engine optimization) practices and augmenting them with some creativity.
Ensure that your product listing boasts the keywords 'hotel' or 'deals' alongside a description that evokes first-hand experiences from buyers; this will help optimize its visibility in SERPs. Utilize the power of product photosand descriptive text to communicate your offerings vividly!
Creating an account on Google Shopping and Bing Ads is one way to elevate your visibility on Black Friday. You can then utilize your product listings and ads across each platform to make sure they receive maximum exposure during this festive season.
6. Promote Yourself & Your Store on Other Black Fridays
Last, but not least! Black Friday is merely the tip of the iceberg; there are numerous other sales events with similar deadlines that you can get involved in.
For instance, Cyber Monday is a popular designation for online sales and Black Friday is an established model for its success as well. You could also consider launching your own event - perhaps even basing it on a theme or season like Christmas or Thanksgiving!
Don’t forget to share your electronic business card and individualized promotion campaign between your various retailers. This can be accomplished through ad campaigns on Facebook, YouTube and Instagram; as well as using Google Maps' Business Profile function to create a location-specific storefront within Google Maps!
Conclusion
The frenetic pace of commerce today demands that ecommerce businesses be nimble and responsive. With this in mind, here are 6 effective ways to expedite sales during the holiday rush!
