Malted barley is produced from germinating barley grains to produce enzymes that aid in fermentation and contributes flavors and colors to various beverages such as beer. It maintains the head formation and acts as a natural preservative in beer. Malted barley provides excellent shelf life to beer and develops unique flavors. It enhances beer's texture and palatability.
The global Malted Barley Market is estimated to be valued at US$ 8.99 Bn in 2023 and is expected to exhibit a CAGR of 7.6% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
Rising demand from the brewing industry has been a key trend fueling growth of the malted barley market. Malted barley is the principal ingredient used in the brewing process as it provides enzymes which convert starch into fermentable sugars during mashing. Around 80-90% of malted barley is used by the brewing industry. According to the Brewers Association, in 2021, the global production of beer reached around 1.91 billion hectolitres. Developing economies such as Asia Pacific and Latin America are witnessing rising beer consumption which is expected to drive demand for malted barley over the forecast period.
Segment Analysis
The global malted barley market has mainly two segments- malt extract and malt flour. The malt extract segment dominates the market and accounts for over 70% of the total market share. This is because malt extract provides better flavor, texture and coloring when used in brewing beverages like beer. It also helps maintain consistency in taste. The demand for malt extract is particularly high from the alcoholic beverages industry.
Key Takeaways
The Global Malted Barley Market Size was valued at US$ 8.99 Bn in 2023 and is projected to reach US$ 13.85 Bn by 2030, expanding at a CAGR of 7.6% during the forecast period. Regional analysis indicates that North America is currently the largest market for malted barley accounting for around 35% of global demand in 2023.
Regional analysis Europe dominates the global malted barley market with over 40% share. This is due to high consumption of beer and other alcoholic beverages in countries like Germany, UK, Poland etc. North America is the second largest market driven by large beer brewing industry in the US. However, Asia Pacific is expected to witness fastest growth during the forecast period due to increasing per capita beer consumption in China, India and Southeast Asian countries. Countries like China, India and Vietnam offer lucrative opportunities for malted barley suppliers.
Key players: Key players operating in the malted barley market are Pfizer Inc., Novartis AG, Merck & Co., Inc., Celgene Corporation, AstraZeneca PLC, Astellas Pharma Inc., AbbVie Inc., F. Hoffmann-La Roche Ltd., Bristol-Myers Squibb Company, and Johnson & Johnson (Janssen Global Services, LLC), among others. They are focusing on developing new malted barley varieties to cater to changing taste preferences of consumers. They are also expanding their production facilities in high growth markets of Asia Pacific and Latin America. Partnerships with local breweries and distilleries are helping them strengthen distribution networks.
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Beer is one of the oldest and most widely consumed alcoholic drinks in the world, and the third most popular drink overall after water and tea.
CBD beer is brewed from cereal grains—most commonly from malted barley, though wheat, maize, and rice are also used.
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