Overview and Scope
Mobile engagement refers to engaging with people through messaging apps on mobile devices, both within and outside of apps. The mobile engagement is used to support business goals, deliver brand experiences, communicate business, and build valuable long-term relationships with customers.
Sizing and Forecast
The mobile engagement market size has grown exponentially in recent years. It will grow from $28.18 billion in 2023 to $40.38 billion in 2024 at a compound annual growth rate (CAGR) of 43.3%. The growth in the historic period can be attributed to proliferation of mobile devices, growth in mobile app usage, rise of in-app advertising, increasing importance of user retention, rise in population.
The mobile engagement market size is expected to see exponential growth in the next few years. It will grow to $176.28 billion in 2028 at a compound annual growth rate (CAGR) of 44.5%. The growth in the forecast period can be attributed to adoption of personalized and contextual messaging, increasing urbanisation, emphasis on interactive and gamified mobile experiences, growth in location-based mobile engagement, increased use of push notifications for customer engagement. Major trends in the forecast period include integration of chatbots and virtual assistants in mobile apps, focus on privacy-centric mobile engagement strategies, expansion of mobile wallets and in-app purchases, rise of progressive web apps (pwas) for seamless engagement, cross-platform and cross-channel mobile engagement solutions.
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Segmentation & Regional Insights
The mobile engagement market covered in this report is segmented –
1) By Solution: SMS and MMS, Push Notifications, In-App Messaging, E-mails, App or Web Content, Other Solutions
2) By Organization Size: Large Enterprises, Small and Medium Organizations
3) By Deployment: On-Premises, On-Cloud
4) By Industry Verticals: Banking, Financial Services and Insurance (BFSI), Retail and Ecommerce, Consumer Electronics and Accessories, Apparel, Footwear and Accessories(AFA), Furniture and Home Furnishings, Hospitality and Travel, Other Industry Verticals
Asia-Pacific was the largest region in the mobile engagement market in 2023. North America was the second largest region of the information technology market. The regions covered in the mobile engagement market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
The increasing use of applications on mobile devices is expected to propel the growth of the mobile engagement market going forward. An application program, known as a mobile application, or simply an app, is a type of software designed specifically to run on mobile devices such as smartphones and tablets. Using a mobile application makes interactions simple as welcoming users with a push notification or providing guidance. Successful apps employ a mobile engagement to define the customer journey by being thoughtful and strategic in their interactions with consumers. For instance, according to Techjury, a US-based tech knowledge company, in the US, in 2020, 89% of smartphone users’ time is spent on just 18 apps, whereas for Millennials, that number rises to 67 apps. And 55% of businesses owned by Millennials have a mobile app of their own. Also, according to an article published by the Times of India, an India-based English-language daily newspaper, 3.48 million apps were available for Android users to browse in the first quarter of 2021. In addition, 2.22 million apps available for iPhone users on the Apple App Store. Therefore, the increasing use of applications on mobile devices is driving the mobile engagement market growth.
Key Industry Players
Major companies operating in the mobile engagement market report are Oracle Systems Corporation, International Business Machines Corp, Urban Airship Inc., Adobe Systems India Private Limited, Braze Inc., Salesforce Inc., Indie Vibes Finserv Private Limited, Swrve Inc., Marketo Inc., Selligent SA, Tapjoy Inc., Airship, Followanalytics Inc., Leanplum Inc., Smartfocus Pvt Ltd., Webtrekk GmbH, Joingo LLC., Truepush Private Limited, CleverTap, Emarsys, Iterable Inc., Optimove Inc., MoEngage, Pushwoosh Inc., Viber Media S. à r. l., Simplify360 Inc., SparkPost Inc., Tellofy Inc., TrueDialog Inc., Upland Localytics, Xtremepush
The mobile engagement market report table of contents includes:
1. Executive Summary
2. Market Characteristics
3. Market Trends And Strategies
4. Impact Of COVID-19
5. Market Size And Growth
6. Segmentation
7. Regional And Country Analysis
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27. Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
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The Global Mobile Engagement Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026 gives an evaluation of the market developments based on historical studies and comprehensive research respectively.
The market segments are also provided with an in-depth outlook of the competitive landscape and a listing of the profiled key players.DriversRising penetration of mobile phonesRapid technological advancement in mobile applicationsRestraintsHigh initial investmentThe comprehensive value chain analysis of the market will assist in attaining better product differentiation, along with detailed understanding of the core competency of each activity involved.
The market attractiveness analysis provided in the report aptly measures the potential value of the market providing business strategists with the latest growth opportunities.The report classifies the market into different segments based on user type, solution and vertical.
These segments are studied in detail incorporating the market estimates and forecasts at regional and country level.
The segment analysis is useful in understanding the growth areas and probable opportunities of the market.Browse the complete Global Mobile Engagement Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026 @ https://www.decisiondatabases.com/ip/20915-mobile-engagement-market-reportThe report also covers the complete competitive landscape of the global Mobile Engagement market with company profiles of key players such as:Adobe Systems IncorporatedAppboy Inc.IBM CorporationLocalyticsOracle CorporationSalesforce.com, incSelligentSwrve Inc.Urban AirshipVibesA detailed description of each has been included, with information in terms of H.Q, future capacities, key mergers & acquisitions, financial overview, partnerships, collaborations, new product launches, new product developments and other latest industrial developments.SEGMENTATIONS IN THE REPORT:By User Type:Small and Medium-Sized EnterprisesLarge-Scale EnterprisesBy Solution:SMS and MMSPush NotificationsIn-App MessagingE-mailsApp/ Web ContentOthersBy Vertical:Financial ServicesMedia and EntertainmentRetailTravel and HospitalityTelecom and ITOthersBy Geography:North America (NA) – US, Canada & Rest of North AmericaEurope (EU) – UK, Germany, France & Rest of EuropeAsia Pacific (APAC) – China, Japan, India & Rest of APACLatin America (LA) – Brazil & Rest of Latin AmericaMiddle East & Africa (MEA) – Middle East and AfricaDownload Free Sample Report of Global Mobile Engagement Market @ https://www.decisiondatabases.com/contact/download-sample-20915The Global Mobile Engagement Market has been exhibited in detail in the following chapters -Chapter 1 Mobile Engagement Market PrefaceChapter 2 Executive SummaryChapter 3 Mobile Engagement Industry AnalysisChapter 4 Mobile Engagement Market Value Chain AnalysisChapter 5 Mobile Engagement Market Analysis By User TypeChapter 6 Mobile Engagement Market Analysis By SolutionChapter 7 Mobile Engagement Market Analysis By VerticalChapter 8 Mobile Engagement Market Analysis By GeographyChapter 9 Competitive Landscape Of Mobile Engagement CompaniesChapter 10 Company Profiles Of Mobile Engagement IndustryPurchase the complete Global Mobile Engagement Market Research Report @ https://www.decisiondatabases.com/contact/buy-now-20915Other Reports by DecisionDatabases.com:Global Mobile Security Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026Global Mobile Payment Transaction Service Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026Global Mobile Point Of Sale Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026About-Us:DecisionDatabases.com is a global business research reports provider, enriching decision makers and strategists with qualitative statistics.
DecisionDatabases.com is proficient in providing syndicated research report, customized research reports, company profiles and industry databases across multiple domains.Our expert research analysts have been trained to map client’s research requirements to the correct research resource leading to a distinctive edge over its competitors.
According to the recent research report "Mobile Engagement Market by User Type (SME, LSE), Solution (SMS & MMS, Push Notification, In-App Messaging, E-mail, App/Web Content), Vertical (Financial Services, Retail, Travel & Hospitality, Telecom & IT), and Region - Global Forecast to 2023", published by MarketsandMarkets™, the market will be valued at USD 4.44 Billion in 2017 and is expected to reach USD 38.70 Billion by 2023, at a CAGR of 43.46% between 2017 and 2023.
The increasing use of mobile device applications and growing focus toward mobile first strategy are among the factors driving the growth of the market.
The increased adoption of mobile first approach has enabled in-depth understanding of brands and consumers, meeting consumer needs through mobile devices, and communicating value proposition effectively.
Download PDF Brochure:http://www.marketsandmarkets.com/pdfdownload.asp?id=171320714 SMEs expected to grow at a high rate during the forecast period The key factor driving the growth of SMEs in the mobile engagement market is the increasing number of vendors that are likely to come up with solutions specifically to cater to the demands of SMEs.
This is expected to help these businesses go mobile and start making use of digital marketing to drive traffic and increase sales.
The market for mobile engagement in APAC is expected to grow at the highest CAGR during the forecast period and surpass North America by 2023.
Two important details make the measure following acquisition - mobile engagement - absolutely crucial: Consistent, participated clients are at once less difficult to market to and more difficult to"create."
Nevertheless just 55 percent of consumers who download a program will use it at the subsequent 3 months.
Allowing users to come back to your program, site, shops, and also continue to participate with your brand is the only method to fight the increasing cost of customer acquisition and determine longterm achievement.
Although this study quantified app engagement the patterns in retention and participation are more very most likely to be observed across new properties.To help your clients understand everything that you need to give and boost that early involvement, you are going to wish a nicely thought-out mobile advertising campaign with nudges via push or email notifications to promote completion.Without a complete comprehension of your merchandise, customers might not see the worth apparent in promotions.
Many businesses offer incentives to encourage clients to finish onboarding.
By way of instance, users are given a storage area to each step by Dropbox.Proven Engagement Tips1.
We can undoubtedly say that the greatest test for organizations is mobile application engagement. For developing an engaging mobile app, it takes significantly more than fascinating thoughts. There are a few strategies that definitely help to enhance the mobile apps client commitment numbers. We should examine!
You should seriously consider user acquisition as the most vital piece of mobile application engagement. Client Engagement and maintenance are key drivers of a fruitful mobile application.
Poor application engagement and user experience can prompt high client abandonment rate. Henceforth, you should enhance commitment and maintenance to get progressively steadfast clients.
