Ostomy care accessories provide support, hygiene, and comfort to people who have undergone ostomy surgeries by helping collect and contain discharged body waste. Ostomy pouches, skin barriers, irrigation products, and accessories such as belts and clips play a crucial role in protecting the stoma, preventing leaking and rubbing. They provide discreet support to ostomates in managing their daily routines.
The global ostomy care accessories market is estimated to be valued at US$ 4.26 Bn in 2024 and is expected to exhibit a CAGR of 10% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the ostomy care accessories market are PPG Industries (US), Sherwin-Williams Company (US), Kukdo Chemical Co., Ltd. (South Korea), Nukote Coatings Systems (US), and VIP GmbH (Germany).
Growing prevalence of inflammatory bowel disease, colorectal cancer and other diseases requiring ostomy surgery have led to increased demand for ostomy accessories. According to the United Ostomy Associations of America, over 750,000 people in the United States have had ostomy surgeries.
Global manufacturers are expanding their presence in developing regions through partnerships, brand awareness campaigns and new product launches to cater to the increasing ostomy patient pool globally. In 2024, over 4 million people are projected to use ostomy products worldwide.
Market Key Trends
Increasing adoption of one-piece ostomy bags over two-piece systems is a major trend. Ostomy Care Accessories Market Size One-piece bags integrate the faceplate and pouch into a single unit eliminating chances of leakage and providing discretion. Their ease-of-use has led to preference over traditional two-piece bags requiring regular changing of the faceplate. Rising focus on ostomy accessories made from hydrocolloid and silicone materials is also a key trend. Hydrocolloid accessories form a protective barrier around the stoma while being skin-friendly. Silicone accessories are flexible, transparent and waterproof offering comfort and discretion.
Porter's Analysis
Threat of new entrants: Low economies of scale and capital requirements make it difficult for new players to enter this niche market and challenge incumbents.
Bargaining power of buyers: Buyers have moderate bargaining power as ostomy care products are medical necessities and switching costs are low.
Bargaining power of suppliers: Suppliers have moderate bargaining power as raw materials for ostomy bags require specialized production capabilities limiting supplier options.
Threat of new substitutes: No close substitutes exist for ostomy bags, giving existing products some protection from substitutes.
Competitive rivalry: Competition is intense as major players invest heavily in R&D and compete on quality, variety of products, and customer service to gain market share.
Geographical Regions
North America accounts for the largest share of the global ostomy care accessories market, driven by supportive reimbursement policies, rise in geriatric population, and favorable patient awareness and education initiatives in the region.
Asia Pacific region is expected to grow at the fastest pace during the forecast period due to increase in healthcare expenditure, growth of private healthcare institutions, and rise in medical tourism in countries such as India, China, and Japan.
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