Most marketers would agree that technology has made their life easier (or has it!). With the birth of the digital era, the role of a CMO and the responsibilities of digital marketers have changed drastically.
The oodles of digital marketing techniques used in an organization lay the red carpet for efficiency, cost savings and streamlined business processes. However, there seems to be an uninvited guest that surreptitiously enters the corporate premises through the marketing landscape– the digital clutter!
The real challenge for a marketer today is to be able to swim through the multiple digital channels, combat redundancies, dig up information silos, garner value and ultimately create the perfect 360-degree view of a customer…phew! Now that sounds like a task.
To develop and manage sites or portals using a leading Sitecore technology have its own paradigms, challenges, and considerations.
These are some of the situations that can compel businesses to create multisite for managing each products/brands separately yet effectively.
Following picture of Gartner’s magic quadrant shows that the Sitecore development will lead enterprise Content Management System (CMS) category in the coming years.
This means a centralized Content Management System (CMS) to enable all your data in one place.
This gives you an easy access to store and deliver content to your target audience.
Sitecore delivers the ideal enterprise development solutions by scaling unlimited data which keeps your business running smoothly yet efficiently.
Looking for the best solutions to deliver exceptional digital experiences for your customers?
We suggest checking the article about Sitecore development that has gained rising popularity over the last years.
Let's check its main advantages, where it is commonly used, and how to approach Sitecore development implementation.Read the full article about Sitecore Development: Where It is Used, Pros and Cons, Technology Stack and share your thoughts on it.
Our Sitecore Personalization ServicesMany firms have invested in personalization technology only to scratch the surface when running successful personalization campaigns.
Ameex has helped global brands to effectively plan and launch personalization campaigns that has increased engagement and conversions.We can help you to connect your customer and their characteristics and behavioral data, such as location, gender, or previous visits to nurture the relationship between your brand and your customer.Ameex Sitecore personalization Strategy help to your audiences a better experience on your website by delivering them tailored and targeted content.How We Approach PersonalizationDefine Goalsl Outline the digital goals that should drive personalization – what, why, and for whomKnow your audiencel Outline your audience segment, build personas, and create content tailored for each segmentMap the customer journeyl Map out journeys to know at what stages to deliver personalized content.
(Need, Research, Decision, Customer)Content Strategyl Develop an effective content strategy that documents how to craft content for each persona, channels, campaigns, etc.Create Workflow & Testl Create workflows for launching, maturing, and testing a personalization programGo Omnichannell Single customer view by acquiring data from all your channels to deliver seamless relevant content at any device, channelsSitecore Potential for PersonalizationSitecore Experience Platform and Experience Commerce are the front running platforms that deliver the best personalization capabilities out of the box.
Its potential to deliver is brought forth by the modules and practices that are built into it.Sitecore xDBSitecore xDB aggregates all your customer contact and interactions data as a holistic repository to be utilized for Sitecore’s personalization efforts.
Sitecore xDB empowers its own cloud-based AI to deliver an automated 1:1 personalization for each user.Cross-channel DeliverySitecore reads interactions and delivers experiences across devices and channel.
User interactions from a mobile is attributed to the customer data and is considered while delivering personalization through website and vice versa.Sitecore OmniSitecore Omni with its universal tracker and headless CMS can identify data for aggregation and personalization across devices by delivering on the customer’s need to engage when and wherever they want seamlessly.Anonymous personalizationSitecore’s empowered real-time visitor tracking lets us personalize the customer experience even for unrecognized visitor.
