Most first-time web administrators are struggling to increase their website’s visitors’ numbers. When it comes to website traffic there are no universal solutions and admins need to have a strategic approach in order to attract more visitors.
In this article, we’ll share some tips that will help you to boost your website traffic. Of course, in order to get the best possible results, you need to find an adequate combination of different methods and channels.
Social Media Advertising
Social media advertising is one of the most popular ways for increasing website traffic. Facebook is the biggest social network, with more than 1.7 billion profiles. It allows website owners to share their content and direct followers to their web pages.
One of the reasons why Facebook advertising is so efficient is the amount of data people share on their profiles. This allows Facebook to use this data for ad targeting and make sure that each user receives highly relevant ads.
Other social networks can also be used for this purpose. LinkedIn is great for attracting business and the corporate crowd and it offers a few unique advertising opportunities, like LinkedIn InMail, which delivers ads directly to users’ inbox.
Although users don’t share too much personal information on Twitter, the real-time nature of this network, allows website owners to attract specific groups of visitors to their website at any given time.
SEO
Search engine optimization is a very broad term. It encompasses a wide variety of on-page and off-page activities, whose purpose is to make your website readable to visitors and search engine crawlers. On-page activities include keyword optimization, adjusting website layout, adding meta-tags etc.
Websites with high ranking need to have a clean code, helpful meta-tags, alt-tags that describe their photos and lots of interesting content that is optimized with popular and niche-specific keywords.
Since the number of outbound links is one of the most important criteria for determining the page rankings, off-page SEO is usually focused on creating outbound links on relevant websites, social media platforms, and forums.
Guest Blogging
Guest blogging is the best way to build great outbound links and improve your website’s search engine ranking. It requires you to find relevant (authority) websites from your niche, whose administrators are willing to post the content that contains a do-follow link to your website.
Even the most famous online magazines accept guest posts, but they usually ask for top quality content. Guest writers also need to find a way to add their link to the content without making it too promotional.
Even the most famous online magazines accept guest posts, but they usually ask for top quality content. Guest writers also need to find a way to add their link to the content without making it too promotional.
Google AdWords
This is the world’s most famous pay-per-click advertising platform, which allows website owners to target their audience by using various demographic and behavioral patterns. AdWords platform posts your ads to people, who use specific terms in Google Search or visit websites that are similar to yours.
The platform also comes with the Keyword Planner tool that can help you to target your audience through specific keywords. This tool can also be used for determining the keywords you should focus on when building your website and creating your content.
The platform also comes with the Keyword Planner tool that can help you to target your audience through specific keywords. This tool can also be used for determining the keywords you should focus on when building your website and creating your content.
Forums
Although most people think that forums are the thing of the past, there are highly popular forums that still manage to attract thousands of visitors. These platforms are powerful promotional tool. Quora, for example, is the first place where people go when they want to find answers to everyday questions and issues.
Reddit is a forum and a social network, that’s also been called the front-page of the internet because most online trends and crazes start at its boards (subreddits). Promoting your website on forums requires you to post interesting and helpful content on a regular basis and answer the questions of other members. Since forums have strict rules that usually forbid promotional and commercial content, you need to be very careful when adding your website links.
If you run a business website and offer products or services online, your website conversion is equally important as the number of visitors. You need to make sure that your website navigation directs your visitors towards the end of your sales funnel and turns your leads and prospects into loyal customers.
In order to improve your website’s conversion you need to create a clean layout and a simple navigation and synchronize them with interesting content, appealing promotional messages and call to action buttons.
