The crowdfunding success stories have convinced thousands of people to jump into online funding before they properly understand what it takes to raise money from the crowd. This results to the fact that two-third of the campaign fails to reach their goals. Launching a crowdfunding campaign is not an easy task, as there will be many difficulties & challenges while reaching your target. In order to make your crowdfunding campaign a success, you have to reach out maximum number of potential backers as possible.
There are many paid services to get exposure of your campaign. Some of which include boosting of your campaign, social media ads, Press Releases, reaching bloggers & journalists, and lots more. The paid channel helps a campaign reach to maximum peoples, but sometime it’s not enough to reach your target. The fact is, the paid channels charge hundreds of thousands of dollars which are quite difficult for some campaigners and also the services that the third party is providing doesn’t have the personal touch that you need to reach people.
Before you go for paid services, check out a list of some free ways to promote your crowdfunding campaign.
Social Media
Social media is one of the most powerful tools for a free crowdfunding promotion. So when you’re planning to run a crowdfunding campaign, then make sure to focus on social channels that will provide the most impact. There are numbers of social media channels, but some of the main channels that are quite helpful for a crowdfunding campaign were Facebook, Twitter, LinkedIn, Pinterest, YouTube, Tumble, and Google+. The Facebook has more than a billion active monthly users and which is a great place to promote your campaign.
Using social media doesn’t always mean posting and sharing about your campaign, but to find people that actually care about what you are doing. Search and join groups that are related to your campaign topic and increase followers that are interested in your product or idea. Your groups and followers will help you reach new audiences, create social proof and also make donations.
Press Release
A press release is another effective tool for a free crowdfunding campaign promotion. Writing a press release for your campaign that gets media attention will help your campaign to go viral and may also get funds to your campaign. There are many free press release sites where you can submit your press release for your campaign without any cost. Some of the free sites include CrowdfundingPR, PRLog, Free Press Release, 1888PressRelease, 24-7Press Release, etc.
While there are many services that write good press releases, but if you’re planning to write by yourself, then make sure your press release should not go wrong. A press release doesn’t mean the whole story of your campaign, but something that you need to announce and give enough information to make them interested in your campaign. If you are able to craft a compelling story, the press release will help you to reach more people and also get supporters to your campaign.
Email Marketing
Email Marketing can be an effective tool for getting contributors when used correctly. In crowdfunding, the best medium of communication is email marketing. And according to the survey, more than 30% of your campaign funds come from the people you already know. So it is important to have a strong email list before launching a crowdfunding campaign.
The most important thing in email marketing is the template. Your email template or design should be unique and attractive so that people interest to visit your campaign. While sending mail, make sure to optimize your subject line, maintain the right balance between text and images, link to campaign and social accounts, and a request to share the same with their contacts.
Forums
The Forum is another great tool to promote your crowdfunding campaign in front of many supporters. As we all know forums are the best source for getting information for a specific topic. There are many forums related to crowdfunding whether it’s about the advantages of crowdfunding or about a specific campaign. You can either start a forum by asking a question or just post a comment on forums which are directly related to your campaign topic.
The best part of the forum is, it is only discussed to a specific topic. There are many forum sites related to crowdfunding, some of which include CrowdfundingForums, KickstarterForum, Crowdfunding Subreddit, and many more. You can also post link to your crowdfunding campaign which will results in more visits to your campaign.
There are a lot of free ways to promote your crowdfunding campaign. You can also check http://www.crowdfundcenter.com/blog/ for more ideas on how you can make a campaign successful.
Crowdfunding has become an increasingly popular over the last several years for both investors and entrepreneurs.
The fact is, in just a few years, crowdfunding has already proven itself to be a successful alternative in acquiring or investing money.
More than hundreds of campaigns were launched every day, whether its reward based or equity crowdfunding.
The reward based (pre sale) campaigns on Kickstarter and Indiegogo had pledged over $3.8 billion dollars and many millions more via equity crowdfunding.
Social media is crucial to the success of a crowdfunding campaign as it helps a campaign to go viral.
While planning for running a crowdfunding campaign, make sure to focus on the social channels that will provide the most impact.
An online game developer needs to use IndieGoGo promotion to attract new customers to his website.
It is not limited to a particular website, but can be used on all kinds of websites.Google AdWords will generate a website ad at the bottom of a Google page, which users can click on to visit the advertiser's website.
The cost per click is a little higher than the average, but it is a small amount for a potential customer to pay for his daily caffeine habit.Another promotion that can be used is PayDotCom, where it is possible to get traffic to a game developer's website from an outside source.
In this promotion there is no revenue, but the developer still gets to keep the money.An alternative to using these is IndieGoGo.
Once a game developer completes the approval, he will receive approval on the same day and will get started immediately.The only caveat is that the products that are compatible with the game they are promoting are given priority.
It allows developers to advertise with a selection of different promotions.
The Global PVC Window Profile Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026 gives an evaluation of the market developments based on historical studies and comprehensive research respectively.
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The Global Polyvinyl Alcohol Fibers Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026 gives an evaluation of the market developments based on historical studies and comprehensive research respectively.
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According to a research report "Cognitive Assessment and Training Market by Assessment Type (Pen- and Paper-Based, Hosted, Biometrics), Component, Application (Clinical Trial, Screening & Diagnostics, Brain Training, Academic Research), Vertical, and Region - Global Forecast to 2021", published by MarketsandMarkets, the cognitive assessment and training market size is expected to grow from USD 1.98 Billion in 2016 to USD 8.06 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 32.3%.Browse 63 market data tables and 47 figures spread through 150 pages and in-depth TOC on "Cognitive Assessment and Training Market - Global Forecast to 2021"The major forces driving this market are aging global population, increasing awareness about brain fitness, and advancements in technology.
The growing market for cognitive solutions and increasing demand for brain training by next-generation tech-savvy population are contributing to the growth of the cognitive assessment and training market.Download PDF Brochure: https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=1039Clinical trials in terms of application is expected to hold the largest market share in the cognitive assessment and training market during the forecast periodClinical trials are mainly used to identify, measure, or monitor cognitive impairments and cognitive changes.
The assessment of cognitive functions is an integral part of decision-making during clinical drug development, as certain drugs can have an impact on the cognitive capabilities of the brain.
The market is expected to contribute the highest revenue for vendors offering clinical trials.Education vertical is expected to grow at the highest CAGR in the marketCognitive assessment solutions and services are used in the education vertical for screening prospective candidates for schools or colleges.
The leading cognitive assessment and training vendors for this vertical are Pearson Assessment and CogniFit.North America is expected to contribute to the largest market share and Asia-Pacific to grow at the highest CAGRNorth America is expected to hold the largest market share and to dominate the cognitive assessment and training market from 2016 to 2021, due to the increasing awareness among population about adopting medication for cognitive diseases.
The new generation in this region is more concerned toward the benefits of cognitive training, which is not just limited to patients with cognitive dysfunctions.
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The key regions comprise the following geographical segments:North America (U.S., Canada)Latin America (Brazil, Mexico, Argentina, Rest of Latin America)Europe (Germany, Italy, France, U.K., Spain, Benelux, Russia, Rest of Europe)East Asia (China, Japan, South Korea)JapanAPEJ (China, India, Indonesia, Thailand, Singapore, Australia & New Zealand, Rest of Asia Pacific)South Asia & Oceania (India, Thailand, Indonesia, Malaysia, Australia & New Zealand, Rest of South Asia & Oceania)Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa, Rest of Middle East & Africa)The detailed assessments focus on, inter alia, on the regulatory and macroeconomic frameworks, prevailing pricing structure, imminent investment pockets, and emerging application areas.
Taking the analysis further, the study helps readers get a better understanding of the trends characteristics of the emerging markets, including government regulations crucial to growth of such markets.
