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Target audience and market segmentation
The worldwide markets are not equal, the popularity of one or another tech product depends on many factors, including geographical. We don't want to limit you to a particular territory. Depending on your business objectives and the characteristics of each market, your product can be successful anywhere. Just a bit of statistics if you are not tied to any location and choosing right now.
The educational apps is a number-one searched category on Google Play and the second most popular one on App Store. Statistical data says the main competitive market in the niche of educational applications is in Brazil, Mexico, and the United States. There are no restrictions on the types of applications, the more original the idea is, the better.
The Chinese market of educational innovations is also a developing one. Here users expect to have apps related to creativity development, playing musical instruments or drawing.
Pianist HD: App for learning how to play the piano
However, according to the research, the Swedes willingly spend money on educational programs, which makes Sweden a profitable place to offer ideas in this area.
Main trends and niches of educational apps for adults
Children are not the only who need motivation for their studies. Adult also need to be inspired. The beat way to do it is to keep them interested using technological advances.
Virtual and Augmented Reality
Education is another sector that has chosen a virtual reality for engaging its audience. The advantage is that VR allows large groups of students to interact with each other in a three-dimensional environment.
If you want to add VR elements to your educational product, you should note that the interface of the VR app will differ from the standard app a lot. The first reason is that the user will not be able to interact with the smartphone physically, since it is put on the headset. Remember to take care of:
- Gesture tracking feature, including head position tracking. The application can obtain information about the position of the smartphone from various sensors (gyroscope, accelerometer, etc.)
- Correctly formed stereo image (so that the user could immerse in another reality)
- Barrel Distortion (the effect that appears when the glow from the display passes through the lens of the VR device)
- No less than 60 fps VR video to avoid a lagging animation, which can create a negative experience for the user.
One of the examples is Expeditions from Google, which is developed for Google Cardboard and is filled with content from National Geographic. With the built-in VR feature, you can travel around museums, underwater worlds, historical sights and various other places.
Expeditions from Google. VR-based educational app
Brain teasing apps
Apps that are designed to develop skills such as memory, attention, concentration, logical and evaluative thinking are still very popular. Peak, Memrise, Elevate, Lumosity are just a few examples of the top ones. The distinctive feature of suchlike apps is their small size. These apps are very popular educational apps for adults as they provide multitasking: it will be interesting for users to choose from a variety of different tests and kinds of sciences.
Peak: Top brain teasing apps
Language learning apps
Learning a foreign language is, probably, one of the most common purposes to use and create an educational app. Mobile technologies bring totally new experience to master reading, speaking, and listening skills. The most popular apps in this niche are Duolingo, LinguaLeo, and Babbel. One thing all of them have in common is that learning is carried out in a game form, taking into account the level of already existing knowledge, moving from the easiest to more complex levels.
How to make an educational app of this kind that will be able to compete with leaders? Here developers can use such built-in functions as voice recognition (technologies can be found on the Google Cloud Speech API or the Microsoft Bing Speech API) and chatbots in order to stand out. Try to develop our own teaching methodology, who knows, maybe you have something to offer.
Duolingo: Language learning apps
Read forward and we will share our client's experience of creating the Uber for Teaching app. That was a terrific idea!
Online courses for self-motivated
The form of distance education, which allows you to submit a course in an interactive form, supplementing the training materials with video lectures, media materials, the opportunity to take exams online and learn at any convenient time. Some of the most popular apps are Khan Academy, Udemy, Coursera, Udacity, Lynda.
When you make your app of this type, the main thing to consider is content: who will create it and how to present it effectively. For example, Lynda has a staff of content managers who supervise the content of courses, and also select training materials. ITunes U, in its turn, provides digitized educational audio and video files from the libraries of major universities.
ITunes U: Online courses from top universities
Full article awith tips - Educational app development: 3 steps to make your app successful
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Vlad Dm
