Vlad Dm
How does Wish work?
Apart from the low prices and bonuses and tonnes of items, Wish relies on the impulsive buyers. Thats why it looks like an endless list of articles, grouped into categories.
The app itself covers Android and IOS platforms. More than that, the developers created 6 projects that are related to Wish. How does Wish app work? The fragmentation according to the specific topic simplifies the search process and makes users experience more personalized. As an example, they took Facebook with its Messenger, which excluded all unnecessary features. Its time to find out what these projects are:
It's the main website, where you can find a huge range of cosmetics, clothes, gadgets and decor stuff.
Wish website
Geek Wish mostly sells electronics and technical devices.
Geek Wish website
Mama shopping - everything for mums, future mums and their kids, all the best from China
Mama shopping
Cute Wish. This is a paradise for girls. Mascara, eye lashes, brushes, liners and lipglosses
Cute Wish website
Business development model of the Wish mobile app
The application isnt held liable for the delivery, goods quality and the merchants that use it. Is the Wish app reliable? Well, the application isnt responsible for the articles are being sold here. All responsibilities are on merchants. Wish is a huge market for retailers as well as for large brands. It charges 15% on each deal. Wish has become so popular due to its business strategy, which is:
- Mobile oriented
- Induce impulsive purchases (as the there are lots of articles on a page with low price and attractive look). The creators of Wish compare their platform with a shopping mall, where buyers dont know what they want.
- Offer discounts and thus exclude price contest.
Disadvantages of shopping apps like Wish
Low price attracts lots of customers, yet the quality matches the cost. Various critical comments can be found on the forums regarding this issue. As far as Wish doesnt bear responsibility for a deal, a customer doesnt have any protection. Take it into account if you want to make a Wish marketplace to guarantee the protection of your users and build long-term loyal relationships.
If you think how to create apps like Wish, your primary task is to define the functionality set. The best solution is to start with an MVP version. Such an approach allows to test your business idea and check its feasibility with minimal investments.
Initially, Wish website had only an opportunity to create a wishlist. Other features were added later, whenever it was necessary. Thus, starting small, they became a giant in the world of trade. Creating a Minimum Viable Product you save the time and cost of the development greatly. If your project is successful this is the time to extend it.
Wish app features for MVP model
MVP development brings lots of benefits and if you have decided to start with it, here is a short list of the absolutely necessary features which you need to include into your app to give it a chance to survive on the market.
User registration
Wish application provides different options for registration, via Facebook, Google+ or using standard way via e-mail.
Search engine and articles classification
The apps similar to Wish offer a set of personalized filter to make sure that a customer will get the result they want to achieve. Here you can find colour or rating filters.
Personal bonuses
The Wish store has a survey with a list of questions. After a user has answered them, he is advised the goods that he will probably like and buy. The system also analyses the history of purchases and a wishlist of a particular user to improve the selection process.
Flash Deal discounts
Its a kind of discount campaign when the articles are sold at a ridiculous price. Such sale can last for a few hours. This strategy is very popular in social media and can cover one article or many of them.
Payments
Payments security is a priority for any system. People tend to trust only to well-known reliable payment services, like PayPal or Stripe. You also need to ponder the repayment and cancellation policy. According to Invesp research, 67% users check this feature before purchasing goods.
Client support system
Its technical support, which can be automated (for instance, with the help of a bot that is going to solve routine tasks). Dont forget to take care of your customers providing them with the highest level of protection. This is the soft spot of Wish. Make sure that all your merchants are reliable.
Shopping cart
It would be even better if your app will include wishlist feature. In online shopping apps like Wish, there is always such opportunity for users. It will give you valuable information about the preferences of your customers. And the recommendation engine will work better.
Check orders
The feature is necessary as it assures a customer that his order is being delivered and he hasnt been fooled.
Clients feedback section
Usually customers prefer to rate articles and merchants with stars, as its easy and comfortable. Even if an item has a negative comment it is better than no comments or only positive ones, as they are considered as censored or fake.
Push notifications
Inform customer of a discount on the items in their wishlist.
Transparent delivery terms
As mobile trade is connected with delivery services, bare in mind that you should offer different options to your users, rapid or usual delivery, free or paid.
Design
Attractive design and smooth user interface developmentguarantee you more users. Bear in mind that the interface should be very intuitive as for users and for merchants as well.
Additional features of shopping apps like Wish
It was a minimal set. But it doesnt mean that you cant make your app even more interesting and advanced. You can add as many various features as you want but wed advise you to consider these ones:
Virtual changing rooms
Augmented Reality implementation is a fun way to assure a user that he needs the item. IKEA and Converse already use the technology to show pieces of furniture in users flats or shoes on feet in real-time mode. The system shows 3D objects in different dimensions enabling customers interaction with digital visualization.
Style board
Girls will love it! The feature lets them tinker with their looks sing the items from your app.
Compare items
Compare items feature helps choose the most advantageous variant for a customer.
Read full article - How much it will cost you to develop an online marketplace like Wish
0
Vlad Dm
