Augmented reality expands the scope of printing in general, allowing the reader to provide more information than the printed surface. The publishing house can link to the text of the article links to groups in social networks and the YouTube channel, and an external company in relation to the magazine, buying only one page of the A6 format for advertising its products, to give the target audience a full-fledged promotional video.
Read more about how you can use augmented reality for publishers, opportunities and prospects - here .
The goal of using augmented reality in marketing can be very simple - the desire that everyone should know about the company.
But the more useful, interesting and more fun the technology, the more it can get your customers from it, the more effective it will be for you.
Augmented reality should not only promote the product, but also focus on the relationship.For the consumer, augmented reality seems to be a technology that can help make a decision during the buying process.
The main attracting factor of AR is the "try before buying" approach.
This works for any product (and is not limited to clothing only).Read more about augmented reality in marketing ,here .
Additionally, innovations and advancements in technology, and increasing use of smart and connected devices is adding fuel to the growth of the augmented reality market.Atheer, PTC, Bipplar, Google Inc., Microsoft Corporation, Samsung Electronics Co. Ltd., Wikitude GmbH, DAQRI, Zugara, Upskill, Magic Leap and Infinity Augmented Reality are some of the leading players in the market.
The company focusses on offering innovative solutions and keeps up with the fast pace of the technological advancements.
Increasing trend of smart devices and growing trend of augmented reality devices in the healthcare sector are the major factors driving the growth of the market.
The focus towards the promotion of the implementation of augmented reality devices in medical applications is increasing due to the convenience and creativity being provided, and growing trend of digitalization is another factor responsible for fueling the growth of augmented reality market.Request a Free Sample @ https://www.marketresearchfuture.com/sample_request/1143The global augmented reality market has been segmented by component, device type, technology, and vertical.
They comprise of technologies, applications, components, types, end-users & geographies.On account of technologies, the market is bifurcated into near eye based technology & monitor based technology.On the basis of applications, the market is fragmented commercial, enterprise, medical, energy, aerospace & defense and consumer electronics.The component section is sub-divided into software & hardware.When it comes to types, the industry is separated into head-up display, handheld devices & mounted display.Enterprises & consumers form the end-users portion of the market.Regionally, the market is spread across North America, Asia Pacific, Europe & Rest of the World.InnovationsThere is no shortage of new & innovative product launches in the augmented reality market.
It saw the launch of AccuVein, which is a handheld device that has the ability to scan & illuminate a map of a patient’s veins over their skin to ease IV injections.
Augmented Reality (AR) has been through significant advancements over the years.
The technology is enabling businesses to achieve digital transformation and improve their customer service through effective user engagement strategies.
Adding Virtual Elements To Food PacketsAs of today, most of the F companies provide limited information on food packets.
First of all, the information printed on food packets includes miniscule sequences of text which are barely readable.
Another reason is that no one wants to spend more than a few minutes on reading information about a food product that they are going to buy anyway.
F companies can also use AR techniques to promote their upcoming product or provide exclusive deals and offers.
Global Augmented Reality (AR) Market witnesses a rise in CAGR during the forecast period.
Geographical segmentation for augmented reality market comprises North America, South America, Europe, Asia-Pacific, Middle East and Africa.
The key players in augmented reality (AR) industry include Magic Leap, Daqri LLC, Apple, Blippar, Sony, Wikitude, Microsoft, PTC, Google, Infinity Augmented Reality, CyberGlove SystemsInc, ODG, Eon Reality Inc and Samsung Electronics.
Market Segment: Augmented Reality(AR) Component Outlook (Revenue, USD Million, 2014 - 2024)• Hardware• Software Augmented Reality(AR) Display Outlook (Revenue, USD Million, 2014 - 2024)• Head-Up Display (HUD)• Head Mounted Display (HMD)• Smart Glass Augmented Reality(AR) Application Outlook (Revenue, USD Million, 2014 - 2024)• Aerospace & defense• Medical• Gaming• Industrial• Automotive• E-commerce • Others Augmented Reality(AR) Regional Outlook (Revenue, USD Million, 2014 - 2024)• North America• Europe• Asia Pacific• Latin America• MEA Browse Full Research Report with TOC @ https://www.millioninsights.com/industry-reports/augmented-reality-ar-market Table of Contents Chapter 1.
List of Data Sources Chapter 2.
Rising adoption of AR across automotive industry3.4.1.2.
While the digital data we have are plain and limited to screens and folders, the reality is three-dimensional.
Again, the stats say that AR is expected to grow at a phenomenal rate, touching $198 billion by 2025.Top industries that use Augmented Reality to boost their businessThough AR has been quite raging these days and almost all industry verticals have grabbed an opportunity to integrate the contemporary technology in their marketing campaign and better user-experience drive, here are a few industries where Augmented Reality has been used innovatively.RetailThe retail industry is one of the frontrunners in terms of using AR to boost its revenue.
The app helps Harley fanatics realize their dream of a truly custom bike, right from the comfort of their living rooms.Ikea, the leading furniture retailer, is adopting AR to help its customers choose the right furniture for their homes and offices.
One of the primary reasons Ikea was losing customers is that nobody today had the time or the inclination to go on a 3-hour expedition in an Ikea store to find the right piece of furniture.
"Now, we can give them those answers in their hands, while letting them have fun with home furnishing for free and with no effort," he concluded.The global consumer goods manufacturer Unilever is using AR to train its workforce.
The process is so complex that it is quite difficult to do it all correct at the very first time; ultimately, such a procedure results in significant rework and rewiring of the entire aircraft.In the modern-day Boeing factory, one can find engineers wiring the plane using the Microsoft Hololens.
By leveraging the richness of 3D and IoT we can create compelling augmented reality experiences that help improve efficiencies, build better products and enable safer, more productive environment for workers and customers.
Advantages of Augmented Reality in manufacturing
Following are some of the obvious benefits on using AR in manufacturing sector.
Manufacturing requires putting together hundreds or thousands of components in a precise sequence as fast as possible.
For example – In aerospace manufacturing process, assembly assistance are using projectors to show the next part placement.
The augmented reality makes different today is mainly size, adaptability, and capability.
