You started your journey into modern QSR technology with digital menu boards, and they were a great success. They took the hassle out of day-parting and made advertising your menu specials a snap. Then you did the same thing with your drive-thru, and not only did wait times go down due to better visibility and a more pointed message, but the outdoor digital signs acted as a beacon, drawing in technophilic millennials who were previously unaware of your existence, but now regard your QSR as THE with-it place to be.
Digital Kiosks are your next step into the 21st Century because they will directly tie your customer and her money to your POS system and they do so by way of your indoor and digital drive-thru menu boards – here’s how.
This technology makes it possible to truly personalize your drive-thru customer’s mealtime experience. After she quickly scans your digital menu board, she punches up her order to the kiosk. If she mentions a hamburger, the kiosk might also suggest a soft drink, or some French fries, and based on her answer, it might suggest today’s hamburger special. Once agreed, a tie-in to your POS system generates the bill, properly priced. You have more than doubled the amount of revenue you will receive from this customer, with no time-consuming and error-prone interaction with your staff.
Now, add in a Smartphone App. It’s no secret that your prime groups of customers, the millennials and those younger, prefer to live their lives by way of their smartphones. If your digital kiosk has been enabled to communicate via an app on the customer’s smartphone, the app will identify that customer and will have knowledge of what he usually orders – at this time of day – and will make appropriate suggestions. Once he agrees, it’s patched through to the kitchen, the money is deducted from the customer’s online account, and in a fraction of the previous amount of time taken, he’s on his way to enjoying his meal. He’s spent less time online and far, far less of your staff’s time is taken up. How’s that for efficiency!
About Author:
Having been involved with digital signage and With several years of experience implementing indoor menu boards, drive-thrus and digital menu boards since its inception, Origin Display Group know what questions to ask and the routes to take when acting as a guiding hand towards a solution. Beyond our product line, it is our services that truly set us apart. We don’t just sell you menu boards, we provide solutions that meet your specific needs, budget, expectations and DEADLINES!
Content Source: Blog - Origin Displays Group
One of the great innovations in the QSR drive-thru lane in recent years has been mobile ordering.
No troublesome, error-prone verbal communication with your staff.
No cash handling, as the app has access to the customer’s debit card, and payment is coordinated between the app and your POS system.The problems start when your customer arrives, taste buds aglow and belly grumbling, awaiting the first encounter with that delicious cheeseburger, or perhaps a burrito special that she’s ordered.
That’s because some QSRs, even after investing in all this wonderful technology, still only have only one line.
Customer has ordered ahead, she still has to wait in the same line as everyone else, to wit, all your other customers who are still studying your drive-thru digital menu boards, deciding on what they’d like to order.She does save some time online, specifically, the time that she herself would have spent perusing your drive-thru displays for the perfect repast.
But she still could end up stuck behind a bus full of foreign tourists, unfamiliar with your menu, and each one of them insisting on her own separate check for the small coke she finally deigns to order.
Digital Menu Boards - Complete source for menu design.
Custom and professionally designed restaurant menus, that drive profits and improve experiencesPlease Click here:- https://www.menudesigngroup.com/CUSTOM MENU DESIGNFor restaurants needing a perfectly designed menu that is:• Professionally designed• Eye-catching and clean• Beautifully laid out• Stands out from the crowd• Increases check averages• Professionally designedCUSTOM MENU DESIGNThe menu design comes down to desirable descriptions, high contrasting colors for eye appeal, and a clean overall layout.
When setting up the menu design, going with an average of no more than 30 items per page will help keep the layout easy to read and not overwhelming.
Keeping it simple yet modern will be vital to creating the perfect menu design!
