App store optimization

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It’s been a part of the cultural conversation for decades and over the years there were many various daring conceptualizations of an idea — from mere extensions of everyday life to outlandish otherworldly experiences.

The good sign is that Augmented Reality has become a thing and there are more than one viable solutions for applying AR for business.

Despite the fact that Google started selling cheap cardboard Virtual Reality headsets for $15, most consumers consider the gear very costly because they look at the Oculus Rift (that would cost around $599) or HTC Vive (quite expensive at $799).

There are four major reasons for that:

Lack of competition on the market;

Investors concerns about industry’s prospects;

The compact little thing can hold so much information that we can accomplice plenty of things with it.

Albeit, there are some features and criteria that web sites can fulfill, and mobile apps cannot, still, there are other areas where mobile apps conquer web sites easily.

Let’s find out why mobile apps are preferred over web sites in some app development fields.Handy and Easy to UseNo matter how easy it is to find desktop computers these days, they just cannot win over the compactness that comes with the relatively tiny mobile phones.

You cannot carry your desktop or even laptop everywhere, but you certainly can take your mobile phone in your pocket or purse wherever you go.

It is far better and efficient to use the mobile app whenever you want instead of waiting to go to your desktop to use the app.

It’s one of the major reasons why mobile app development is more convenient when comes to easy handling factor.You can use a mobile app from anywhere, and since it’s a small device, it’s a lot better to use an app in it than using it on a desktop.Simple Layout One of the basic principles of creating mobile apps that mobile app developers take into consideration is to make a simple layout of an app so everyone can use it easily.

Just a week after iOS 11 was launched to the public, Apple has quickly followed up with iOS 11.0.1, a small update intended to address bugs and fix various issues with the software.

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Augmented World Expo and Apple WWDC 2018 were probably the two key events for the world of augmented reality to reflect the current state of Augmented Reality (AR) technologies and the nearest future.

Both can be summed up with these 7 trends.#1 Mobile AR is the main game-changerThe recently unveiled ARKit 2.0 opened a new chapter in the story of mobile AR development, introducing 3D object detection, shared AR, persistent experiences, tracking and rendering improvements.

This rapidly advancing and popular technology is clearly taking the lead.#2 The present of Augmented Reality (AR) headsets is rather vagueAWE 2018 featured a number of promising AR headsets, yet none was ready for mass market.

Even the leading headset, Microsoft HoloLens, is yet to tackle convenience and price issues.#3: The market is open to innovative solutionsPioneers might run the risk of failure, but they also have chances to occupy new niches.

Over the next few years, businesses will keep implementing and marketing their ideas while Augmented Reality will be gradually becoming a part of our daily life.#4: Natural user experiencesNatural controls of AR headsets mean convenience for users.

A good example is gaze tracking, which allows to simply look at an object for its recognition.#5: Meet a new buzzword: Extended RealityAll types of digitally enhanced or created "realities" can be united with a term Extended Reality (XR).

Starting this year with some glad news, we're excited to share with you the record-breaking sales that your most loved Apple's iOS App Store influenced this holiday season. As per a recent Press Release by Apple, the new year's day sets a record with $300 million in purchases from their application store.

Get an iOS application created in 2018 

You genuinely need an iOS application for your business now, due to the fact that your audience is exceptionally dynamic on the App Store and hopes to see you there. Furthermore, if you already own an iOS application, ensure your applications are updated and prepared to have an impact this year, adjusted well to the most recent iOS 11.2.2 update. 

You can connect with our master iOS application developers for your next iOS application development. 

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There is always a doubt in mind "How do free apps make money?".

This article is for entrepreneurs who want to learn – how to create and monetize an app or make money with apps to earn passive income by publishing free apps in the mobile app market.Even though the percentage of paid app revenues has decreased to 37.8 % from 75.9%, the mobile app market is still worth billions of dollars.In fact, here’s an interesting graph that shows the difference between a number of paid apps downloads vs. free apps downloads:According to the google play store, 98% of the revenue comes from free apps.

An app owner just needs to display commercials inside their mobile app and get paid from the third-party ad networks.There are mainly 4 types of ads that are displayed by the app providers for monetization.1) Interstitial ads:This type of ad is full-screen pop-ups that are displayed at specific time frames.

Users can close this ad by a close button at the upper left or right corner.For example, an ad can be displayed when a user finishes editing a photo and saves it in the gallery.This method is used by Gaana, which is a great example of app monetization.2) Banner ads:They are basically displayed in different sizes and at the top or bottom parts of the app screen.

They are often small and less obstructive which helps users to freely use the app.3) In-app video ads:These ads are displayed automatically and generally used as a reward video in exchange for some in-app rewards.4) Native ads:Native ads are integrated to appear as a natural element in the app.

App publishers can choose to offer free content in their apps for a limited amount of time and then charge users for a subscription fee that will allow them to access full content without any restrictions.The popular and common technique used by the majority of free app publishers is to offer a free trial period and then charge the subscription fee to those who wish to continue to access the app content.This type of monetization strategy is often used for cloud services, audio and video streaming, and online news services.3) In-App PurchasesIn-app purchases are directly made from within the app and are usually quite a simple process.

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