Today mobile app development is its advanced stage where the creation of user persona is an essential task to provide high-end features and functionality in the app. User persona helps designers to design UI and UX for the app. Thus, developers can offer highly personalized user experiences in the app and assure the app success.
Knowing the exact user requirements mean woo the more users to your app, bring app engagement and retention easily. Finally, these all end up with a good return from the app.
Now, the vital question is that how to identify the app target audience. In due course, you either can go on general assumptions or run secondary research. Based on the app category like specific niche, you can make assumptions regarding the target audience of the app.
In secondary marketing research, you have nearly three options:
- Competition Research
- Audience Surveys
- Hiring services of audience research agencies
If you have the interest to know the details, please visit my recent blog “How Identifying the Target Audience of Your Mobile App Helps in Achieving Success?” In that, I have described things in detail, and it may help you inspire to know your audience or take help of an exclusive team of app developers at SysBunny to know your actual target audience.
