User experience forms an important component that determines the success of the mobile app. As mobile commerce is completely overtaking desktop purchases, you need to be consistent in providing highly focused on providing the best experience to the users for beating the ever-increasing competition.
The digital transformation initiatives have been affecting the business executives across various industries.
A few years back, there used to be a time when the business professional would check the calendars on their PDA or personal digital assistants.
The Virtual Digital Assistants or VDAs such as Google Now and Siri by Apple help us in performing tasks hands-free, which ranges from scanning information on the emails to providing reminders on our current activities and even help us by suggesting travel routes.
A report published by Tractica has stated that the enterprise adoption VDAs will grow to 1billion active users by the year 2025.
During this period, the VDA market will be valued at $7.7 billion in terms of global annual revenue.User Involvement in Early Phases of Digital TransformationThe very first step in starting the digital transformations is defining which applications are to be built.
Also, one should consider the potential customers for the developed application.
After entering the age of user experience, it not just has a seat at the table; instead, the good user experience has become table stakes, which, if not played well, the brands cannot even get out of the gate in the hyper-competitive market.
It’s often overlooked, which results in compelling the users to push the door instead of pulling it just to find something they have a need of.
Whether the door is pushed or pulled sounds trivial, but the tangible and intangible irritants add up and break the business users.
According to a report by Magnetic North, the 92% of the people have had a poor experience when dealing with UK brands that cost 234 billion Euros a year.
Let’s see the significant impact and measurable benefits of the intangible factor- ‘Positive User Experience’:
When the user interface is tested ahead of the product launch to identify the user experience it delivers, a ton of time and efforts can be saved which proves to be expensive when done later on.
This article explains what UX designers actually do and how they can help create the best possible user experience for your website or app visitors.