“Home Retailing in Hong Kong, Market Shares, Summary and Forecasts to 2022”, provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to Hong Kong retail environment. In addition, it analyzes the key consumer trends influencing Hong Kong home industry.
Home sector sales are producing moderate growth due to mounting property prices.
What else does this report offer?
- In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics
— The report also details major retailers in home category group with their product proposition analysis and market positioning in 2017 along with recent key developments
— Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors
— Retail sales and the fastest-growing product categories in home sector
— Qualitative and quantitative insights of changing retail dynamics in home sector.
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Scope:
- Hong Kong retail market is forecasted to grow at a CAGR of 2.2% during 2017–2022
— Growing health awareness and personal care will strengthen sales during 2017–2022
— Rising Chinese tourism, social media influence and e-commerce are driving sales growth
— Aging population strengthening sales of healthcare products
— Drugstores and health & beauty stores account for the highest share during 2017–2022
— Wide variety, brand availability, and discounted price are encouraging online sales
— Retailers to focus on expanding store count and omni-channel experience to boost sales.
Reasons to buy:
- Gain a comprehensive knowledge on home sector in the Hong Kong retail market and develop a competitive advantage from the start of your supply chain
— Investigate current and forecast behavior trends in home category to identify the best opportunities to exploit
— Analysis of key international and domestic players operating in the home market
— Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the home market
— Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
— Analysis of key international and domestic players operating in Hong Kong retail market — including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share.
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Key Players:
· IKEA
· JHC
· Pricerite
· ParknShop
· Yata
· Muji
· Aeon
· Lane Crawford
· Sogo
· Goods of Desire
Key Points from TOC:
Key findings 03
The State of the Nation 04
The State of Retail 11
Home 22
Definitions 33
Methodology 44
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