What are Google featured snippets? How they help the users to generate more traffic? When you search Google today, you may find it’s not the same old version. Well, in the recent update of Google, you will find many changes. Today, we will discuss the talk of the town, ‘Google Featured Snippets.’
What you see on a Google search results page
When you search for any subject on Google you would expect to see a search page displayed that has a small number of adverts or sponsored links at the top and then multiple results matching the subject you were looking for.
These results are delivered free by Google and aim to be ordered in the best way possible to give you answers to your question.
A lot of time and money is put into ranking at the top of these non-paid results, but the boxes and tables are appearing even higher up the page and grabbing the readers attention.
For example, if someone wants to know what events there are in London this weekend then Google can look at all the snippets, filter by location and filter by date and then deliver a list of events that are on this weekend in London.
See the screenshot below for what this already looks like as a Google result.
Modern search engines classify content with the help of schema validator content type tags and use them to serve the most relevant content to users depending on their search terms.
Content encoded with the right schema markup guides search engines to associate that content with the intended audience.
ESO’s schema markup validator tool validates all three formats of rich snippets according to schema.org and Google guidelines for using rich snippets.
It finds issues such as missing properties, attributes, and values, then provides suggestions to fix the issues.
Json schema validator, Microdata, and RDFa formats can be checked and validated with ESO.
If you have a site or blog you are probably using Google Search Console, and if not you should start using it immediately to improve your SEO strategy.
Sitelinks are automatically generated links that may appear under your site's search results.
Filter and group data by categories such as search query, date, or device.
Impressions and CTR will tell you how much those queries are searchable in Google and if is worth it to try ranking for those queries, or even better you can use Google Keyword Planner to check their search volume.
Internal links are important just as external links so try to improve as much as you can your internal linking, but don't overdo it because keep in mind that one of the Google Webmaster Guidelines is to keep the number of links (both internal and external) per page under 100, otherwise Google may consider your site spammy.
The Partial matches section lists actions that impact individual URLs or sections of a site.
How to manage your search preferences? Google made an announcement of a new update for its Google My Business App. If you're targeting local customers, it is really important to make visible your own business online. To know more about the update please follow the below link.
Anurag Rathod is an Editor of Appclonescript.com, who is passionate for app-based startup solutions and on-demand business ideas.
He is an avid reader and loves thinking out of the box to promote new technologies.
As the way of business is changing, similarly, the mode of payment and money transfer is also advancing.
However, for the people who still follow the old school way of transferring money and doing payments, mobile payment can be a bit complicated thing to do.
After a month of release, Tez was on the smartphones of millions of users all around the world.
Soon, Google changes the name of Tez to Google Pay as it was less recognizable.
Search partners are part of the search network that partner with Google to show your ads.
These search partners extend the reach of your ads and show listings on hundreds of non-Google websites.
In this Google Ads tutorial, you will find out more about Google Ads search partners.
