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Uber as an advertising platform: it’s benefits & implications on the market

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YelowSoft Inc
Uber as an advertising platform: it’s benefits & implications on the market
Recently, Uber announced that they would allow their cabs for taxi wrap advertisement. Uber India has taken this decision to make some profit out of advertising. This seems to be a smart move from Uber as it’s a big name in India.
Moreover, with their heavy presence in metros and tier 1 cities, it can gain a large amount of profit by allowing its platform for advertisement.
 
Now let’s understand what Uber has to offer. Let’s take an example of a city like Mumbai. In Mumbai, you can start an ad campaign with 200 cabs.
 
Uber estimates that you can get 150k+ & 20M+ rider’s & commuter’s impressions respectively by conducting such a campaign for only one month. Uber is allowing a great deal of flexibility as they would allow external, internal, and experimental branding.
The concept of taxi wrap advertisement is not new and taxi businesses in various countries have followed it already.
However, with Uber going for taxi wrap advertisement, it will be interesting to see its impact on the cab market in India. Before moving further let’s see what are the advantages that taxi wrap advertisement offers to its clients.

Benefits of using Uber cabs for advertisements

Easily grabs the attention

One of the major advantages of moving car advertisement is that they have the knack to grab the audience’s attention.
Just imagine that you’re standing on the roadside watching hundreds of vehicles passing by you and none of them catches your attention as it’s a routine thing. But as soon as a vehicle passes with a well-crafted design on a wrap, your eyes will be glued to it.
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YelowSoft Inc
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