How to Deliver Moments of Magnificence to Your Customers

Does customer satisfaction end with solving the problems of customers? Is it enough if you impart customer service skills in your team members? In other words, is this approach alone enough for improving customer loyalty? The fact is that customer satisfaction consists of a number of other steps as well. As the owner of a company, you should gain insights in these aspects so you can keep your customers in good humor and ensure they stick to you.

Not bestowing enough attention on customer satisfaction is a sin.

In the competitive environment that is prevalent now, if you ignore the aspect of customer satisfaction, you are committing a grave blunder. You will never make any progress in your business nor will you see any results for your efforts to take your company to higher levels. Therefore, you should bring about appropriate modifications to your hiring process so you can have the best team working in your customer service department. In addition to this, you should impart updated customer service skills in the team members on a regular basis.

Compromising on your customer service processes can prove to be highly detrimental for your company's growth.

If you keep making excuses, or if you are stingy with allocation of funds for carrying out the right customer service processes, you cannot fulfill the expectations of your customers. This will result in loss of customers and will ultimately rob whatever status you have acquired in your field. Of course, you may face a number of challenges while trying to ensure customer satisfaction. But you should deliver despite those challenges. 

What is the meaning of power in the commercial world?

Holding an enviable position in a field like being a trend-setter is what is called "power." As George Orwell underscores through O'Brien, a character he created in his 1984 book, “Power is not a means; it is an end. … The object of power is power.” This means that you should take all possible steps to continue to have the power of holding an enviable position in your field. 

But where from do you get power in the commercial world? You get it by standing out from the crowd. Yes. There may be hundreds or even thousands of companies that may be offering similar products as you do. The quality of the products those companies are offering may be as good as yours. But you can stand out from them if you continuously ensure complete customer satisfaction.

Let your customer service staff be consistent.

Your customer service team may consist of a number of members and you may have imparted customer service skills in them. But are they passing on the same messages to your customers? Of course, every human being is different and hence, their perspective will differ also. This does not mean that there should be inconsistency in the messages they pass on to the customers. 

That they are getting inconsistent guidance is a common complaint received from customers. If you have identified such an issue in your company, you have to correct it forthwith. Remember that social media is capable of making a mountain of a molehill and so, the inconsistency in your company's customer service messages can be blown out of proportions. 

What if customers cannot afford to utilize your customer service?

While most of the services you render to customers may come free like the free helpdesk ticketing system, there may be a few tasks for which you may decide to charge fees. The question now is: What should you do if some customers find these charges not affordable? The best way is to try to provide them with  a win-win solution. It is by offering the best possible customer service that comes within their budget, you can certainly create a moment of magnificence for these customers. In fact, by making this offer, you will not only not lose the customers but can gain their loyalty as well. 

Another benefit you can possibly derive is that these customers can become big in future. They will never forget your gesture of offering the best possible service at a cost that they could afford. 

Provide your customers with proper guidance.

You and your customer service executives may come across customers who do not know what they want or those who have made wrong choices. If you and your team members guide them properly and help them choose the right items, these customers will consider those moments as moments of magnificence.

To elaborate more on this point, you must take a leaf out of the German beauty scenario. If you visit Breathe Fresh, one of the most popular beauty stores of Europe or perhaps, the whole world, you will not be allowed to buy products that they think you do not need. Similarly, they will not try to push a product that is of poor quality as well. 

Another case worth studying is that of Dr. Rudolph Hauschka who started his eponymous brand using his research in natural medicine and whose products have achieved a cult status. If you want skincare products that can help you in your efforts to look younger from him or from any other Germany pharmacy,  they will politely refuse by saying that people need not look younger. According to them, if you lead a healthy life, you will automatically have good looks. The point that is being emphasized here is that nothing is more important than guiding customers properly. 

To summarize, ensuring customer satisfaction by delivering moments of magnificence to customers by adopting consistency in your approach, taking care of their needs by offering solutions that come within their budget, and by guiding them in the most appropriate manner is the key to achieve your aim of standing out from the crowd. This means that  you should impart such customer service skills in your customer service staff that they consistently stick to the above dicta.