In a bid to grow its audience in India, Netflix is trialing cheaper subscriptions that allow access to its streaming video service only on mobile devices, reports The Economic Times.250 ($3.65) a month, comes in at half the price of Netflix‘ cheapest standard plan for users in the country.That could make a lot of sense for the streaming giant, which brought its service to India in 2016, and was soon followed by Amazon’s Prime Video.It’s keen to grow its audience by 100 million with viewers in the country, but it has plenty of work to do; at the end of 2017, IHS-Markit noted that the service had just over half a million subscribers in India.The country has seen the number of smartphone users grow nationwide from 199 million in 2015 to 340 million at the end of 2018, according to eMarketer.India also has the cheapest mobile data plans in the world, making this an ideal location to test subscriptions tailored for personal gadgets.
To make sure you’re staying ahead of the game, we’ve collected some of the best advice, most recent reports, and most common types of phishing attack in 2019 to keep you right up to date.Take the recent phishing attack spotted by a security researcher at Akamai: It attempted to use Google Translate to mask suspicious URLs, prefacing them with the legit-looking “www.translate.google.com” address to try and dupe users into logging in.That followed hard on the heels of an Apple phishing scam that was carefully constructed to look like the real deal—asking unsuspecting victims to ring a number that displayed Apple’s real support number, web address, and street address through the caller ID system.The list goes on: Phishing scams asking for Netflix payment details, for example, or embedded in promoted tweets that redirect users to genuine-looking PayPal login pages.Although the dodgy landing page was very well designed in that latter case, the lack of an HTTPS lock and misspellings in the URL were key red flags that this was actually a phishing attempt.“In 2018, Dropbox phishing was the top phishing attack lure,” Chris Dawson, Threat Intelligence Lead at Proofpoint, told Gizmodo.
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Netflix may have caught some flak earlier this year for increasing its prices, but that doesn’t completely close the door on cheaper plans for some markets.In fact, the company is testing a 250 rupee (~$3.62) offering in India right now.This new tier is a mobile-only plan and is currently being tested with a limited number of users, according to the Economic Times (via Engadget).By comparison, Netflix’s basic streaming plan costs 500 rupees (~$7.27) in the country.The outlet adds that this new plan allows users to watch Netflix on a single smartphone or tablet at a time (no laptop or TV support here).It’s believed that even with this mobile-only plan, Netflix is still one of the most expensive streaming services in the country.
Phone cameras have drastically improved in recent years, but we've apparently reached the age in which they're being used to film episodes of late night television.Monday's episode of The Tonight Show Starring Jimmy Fallon will be shot entirely on the Samsung Galaxy S10+."Be sure to tune in on Monday March 25th for an entire show captured withGalaxy S10+ in partnership with @SamsungMobileUS!"The Tonight Show tweeted Tuesday."Jimmy's filming all over the city and might just go to a bar with @TheNotoriousMMA."This isn't the first time a phone's camera has been used to shoot something traditionally captured with a professional setup.
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Days before Apple announces an expanded plan to sell video service subscriptions, Comcast has unveiled Flex, a streaming platform targeted at non-cable customers who have signed up for the company’s broadband internet.Flex costs $5 monthly and also comes with a set-top streaming box that includes Netflix, Prime Video, HBO, and other apps; you also get Comcast’s X1 voice remote as part of the service.Comcast is touting that Flex brings together content from these services into one single integrated guide, where you can find something to watch and then switch over to the app to watch.“Xfinity Flex comes with more than 10,000 free online movies and TV shows—including live streaming TV—from ESPN3, Xumo, Pluto, Tubi TV, Cheddar, YouTube, and more,” the company said in its press release.Customers can also link their Movies Anywhere account by pairing it to their Xfinity login, and music apps Pandora and iHeartRadio are also pre-installed on the device.You won’t find Sling TV, YouTube TV, PlayStation Vue, DirecTV Now, or Hulu with Live TV on the Flex, so Comcast is clearly steering clear of cable alternatives.
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Comcast has introduced Xfinity Flex, its own streaming television and video service.The new platform brings Internet-only customers the opportunity to get live streaming TV and on-demand videos without signing up for the Xfinity X1 service.Comcast calls Xfinity Flex a ‘streaming platform,’ one offering an integrated guide with direct access to other popular services, including Prime Video and Netflix.The Xfinity Flex platform includes a 4K HDR streaming box from Comcast.With it, customers can access more than 10,000 videos across both TV shows and movies, according to the company, as well as live TV via services like Pluto and Xumo.The streaming platform will be made available to Internet-only Xfinity customers.
(The theory goes that it’s getting all its hardware refreshes out of the way this week, so you can fully focus on what’s really new.)Apple News subscription with some – not all – major publishersApple is reportedly working on a monthly news subscription service.According to The Wall Street Journal, the price should be somewhere around $10, though it appears that Apple’s having some issues getting publishers behind its revenue model.The news service will also include magazines in some capacity, following Apple’s acquisition of the Texture app.A TV streaming service like Netflix... sans any edgy content
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Cuphead is the latest hit indie game to make its way to Nintendo’s Switch — and it’s bringing Xbox Live with it, piggyback-style.While Microsoft has put forth tentative plans to bring Live to Switch, iOS, and Android, Cuphead will be the first actual game to carry it over, meaning we’ll finally see how well this crossover works.Fight across strange worlds inspired by cartoons of the 1930s when @StudioMDHR’s Cuphead jumps and shoots its way onto NintendoSwitch on April 18!— Nintendo of America (@NintendoAmerica) March 20, 2019Microsoft teased plans to bring Xbox Live to Switch and mobile last month in its schedule for the Game Developers Conference.According to an Xbox Wire update, it’ll be working with Cuphead developers StudioMDHR to bring the Live features to the game’s Switch players, though it didn’t specify exactly which features those were.
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Netflix teased the third season of Stranger Things Wednesday in a new trailer ahead of the season's July 4 launch.Everyone's favorite '80s-inspired sci-fi show promises more retro costumes and nose bleeds, as well as a fair few growing pains.The tagline for the season, "one summer can change everything," suggests the kids of Hawkins, Indiana, have yet more ordeals ahead as they negotiate the challenges of becoming full-fledged teens while tackling at least one bone-chillingly scary monster."We're not kids anymore," Mike says in a voiceover."I mean, what did you think?That we're just going to sit in my basement all day playing games for the rest of our lives?"
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Comcast announced it would launch a $5-a-month aggregation service for its broadband customers.Xfinity Flex works similarly to Roku and will let customers integrate other streaming services they pay for, like Netflix or Amazon Prime, into one device.Flex seems aimed at deepening relationships with existing Comcast customers rather than acquiring new ones.Comcast announced Thursday that it would launch a $5-a-month aggregation service for its broadband customers March 26.Named Xfinity Flex, the service will essentially offer the same capabilities as Roku, which costs about $40 a month.The way it works is, Flex customers rent a $5-a-month 4K HDR streaming box, which lets them integrate other streaming services they pay for, like Netflix or Amazon Prime, and gives them access to 10,000 free programs, including live TV from ESPN3, Tubi TV, and Cheddar, said Matt Strauss, EVP Xfinity Services for Comcast Cable.
Comcast is releasing a new streaming service for its internet-only customers that will essentially help them organize all of their other streaming services.Called Xfinity Flex, the offering is designed to continue the company’s commitment to being the “aggregator of aggregators” as consumers move deeper into having multiple internet-based devices and content subscriptions, said Matt Strauss, evp, Xfinity Services for Comcast Cable.“What we’re bring to life with Flex is a continuation of that vision of being the aggregator that can bring all these choices together, but having that extend into the digital home,” Strauss said.For $5 per month, customers will receive a voice-activated remote and 4K HDR streaming TV device as well as access to 10,000 free online movies and TV shows from providers like ESPN3, Xumo, Pluto, Tubi TV, Cheddar and YouTube.The service will also allow consumers to put all of their streaming apps in one place and easily toggle between subscriptions like HBO, Netflix and Pandora.As more households adopt additional smart and connected devices, like cameras, it will become possible to integrate those feeds into the Flex dashboard, Strauss said.
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Before he invested in Bitcoin, he probably should have come with me to Joel Comm and Travis Wright’s Social Media Marketing World session on blockchain and cryptocurrency.One thing’s for sure after hearing from Joel and Travis – blockchain and cryptocurrency will revolutionize much of the world today, including marketing.The World Is Ripe for Disruption“Everything changes, nothing stays the same,” Joel said, using examples of disruption to prove his statement.Since the 1950s, we’ve gone from computer mainframes that were the size of whole rooms to the Internet of Things.We’ve gone from Blockbuster to Netflix.
After years of circling the TV business, Apple is finally ready to make its big splash: On Monday it will unveil its new video strategy, along with some of the new big-budget TV shows it is funding itself.Instead, Apple’s main focus — at least for now — will be helping helping other people sell streaming video subscriptions, and taking a cut of the transaction.Apple may also sell its own shows, at least as part of a bundle of other services.Even worse for people interested in exciting narratives: Apple has already been helping people sell video subscriptions and taking a cut of the transaction for years.The difference, say people who’ve talked to Apple about its plans, is that instead of selling TV subscription apps surrounded by millions of other apps in its main app store, Apple plans on making a new storefront that’s much more prominent for those who use Apple TV boxes and other Apple hardware.Facebook is also bullish on selling TV subscriptions and is pushing would-be partners to sign up so it can launch later this spring or summer, according to industry sources.
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One day after Adweek reported that Netflix recently dissolved its entire global brand marketing team, one of the streaming service’s top marketers has found a new home.Stephen Bruno, who spent four years as vp of creative marketing at Netflix, has been named MGM’s new CMO.He’ll start in April and will oversee global marketing and brand strategy for MGM and the company’s film and TV properties.The move comes on the heels of Adweek’s report that the streaming giant had dissolved the entirety of its global brand marketing team earlier this month, according to several parties with direct knowledge of the matter who spoke on condition of anonymity.These individuals said the affected team sat under the content and social department, collaborating with that team as well as various third-party agency partners to perform traditional brand marketing duties in promoting the Netflix platform and original programming.It’s unclear how many staffers were affected, but Adweek’s sources said the team was relatively small.
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Netflix has been focusing more on original content and less on licensing deals as more companies jump into the streaming war.Amazon and Hulu have a majority of licensed content, while HBO Now/Go has the biggest percentage of original content (relative to licensed).As the streaming wars heat up and more companies set plans for their own platforms, Netflix has focused more on original content.The streaming giant's original movies and TV shows increased from 4% of the service's entire US catalog in December 2016 to 11% in December 2018, according to a report from Ampere Analysis released on Thursday.85% of Netflix's new spending in 2018 went toward original content production.In 2019, Netflix is expected to spend up to $3 billion just on original movies, according to a Barclays report in January.
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Often consisting of flows, these emails enable true one-to-one personalization and generate more than three-quarters of email ROI, according to the Data & Marketing Association.As publishers continue to diversify their revenue streams beyond advertising and embrace newsletters, they're increasingly doing just that.If someone signed up for your newsletter, they're letting you know that they want to hear from you and it's your job to let them know they've made the right choice.Cart and browse abandonment emails are great revenue opportunities for retailers.The customer has already expressed interest in the abandoned items, which gives brands a solid starting point.The use case is less obvious for media companies.
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Comcast announced a $5-a-month streaming video service Thursday called Xfinity Flex, an offering that will aggregate subscriptions to online giants like Netflix and Amazon Prime Video as well as traditional networks like HBO, as well as offering free ad-supported shows to watch.The service is a way Comcast, the biggest cable provider in the US, can push customers to "start thinking of the television as a digital display,"Matt Strauss, the head of the company's Xfinity Services line of business, said on a conference call announcing the product.Xfinity Flex will cost $5 a month on top of a Comcast customer's cost for internet service.The Internet is "becoming the center of gravity as we move more and more toward connectivity," Strauss said.This is a developing story; check back for updates.Apple's Showtime event: What to expect and how to watch: What we know so far about Apple's TV series, subscription news service and everything else it could announce at its next launch event on Monday, March 25.
The company is considering its own video game streaming platform, according to a report Wednesday from USgamer, though it's unclear how far along a service is in development.Walmart has been speaking to game developers and publishers since earlier this year, multiple unnamed sources told USgamer.Walmart didn't immediately respond to a request for comment.Google revealed its own gaming platform, Stadia, at the 2019 Game Developers Conference on Tuesday.The platform lets users play games on a wide variety of devices with an internet connection, similar to how you can stream movies and shows on Netflix.It's possible that Walmart is looking into game streaming in part because of competition from Amazon.
Playing your favorite game from anywhere and on any device is 2019's holy grail of entertainment, and based on Google's big Stadia reveal at the Game Developer's Conference this week -- that's the platform which has emerged from its Project Stream and Project Yeti work -- it's possibly well on the way to winning the chalice.Here are the current players and where they stand.It owns a huge network of data centers the fiber that connects them; the software layers and programming expertise it needs to run; the video-streaming infrastructure streamer base on YouTube to popularize it; a client (Chrome) with a a ready-made installed base; the deep pockets to capitalize it and to create its own games; and the industry clout across mobile and desktops to persuade a critical mass of publishers to develop for it.During the presentation, Google emphasized the powerful physics acceleration of the AMD-based platform; that's a stark contrast to Nvidia's concentration on its RTX ray-tracing-optimized GPUs which will be driving GeForce Now and its need for network scalability highlighted in its keynote.There are still unanswered questions, such as how you buy games or transfer games you own into the platform (in the absence of that info, analogies to Netflix are misleading and inaccurate) and how everything will be priced, how well non-Google controllers work with it, network factors that are out of Google's control, and more.That means it can run any Windows game from anyone, with any launcher -- it's not limited to specific partners.
The Motion Picture Association of America (MPAA) reported today that the world’s entertainment market — encompassing both theatrical and home releases — grew to a new high in 2018: $96.8 billion, 9 percent over 2017.In particular, it highlighted the rapid growth of streaming video, which grew to 613 million subscriptions worldwide, an increase of 27 percent over 2017.The international theatrical box office grew to $41.1 billion (spending in the US and Canada grew to $11.9 billion), while home entertainment hit $55.7 billion internationally.Specifically, “digital home entertainment was the driver of growth.” US digital sales grew by 24 percent, while international digital sales grew by 34 percent.Either way, it’s pretty clear that increasingly, more people around the world prefer to buy their entertainment from the internet, rather than buying a physical disc.When it comes to streaming video, the MPAA reports that subscriptions surpassed cable television for the first time, with 131.2 million new subscriptions added, rising to 613.3 million worldwide, a jump of 27 percent over 2017’s numbers.
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