Many brands invest a lot of time and a vast amount of money into influencer marketing campaigns.

The results show that influencer marketing is worth the effort.

Most of the research proves that influencer marketing is one of the most sustainable methods to build brand awareness, increase conversions, or establish brand authority.

Pros of Influencer MarketingInfluencer marketing creates twice as many sales as paid ads, and those customers have a high retention rate.With influencer marketing, you can reach a solitary influencer and gain admittance to heaps of individuals in a split second.Influencer marketing agencies in India believe that it can lessen the time it takes for a customer to get right down on your sales pipe since potential clients have effectively heard somebody they trust sing your gestures of recognition and its benefits.Influencer marketing can shorten the time between beginning to make astonishing content and having it grasped by your target market, yet it doesn't exempt you from creating amazing content.Influencer marketing can empower you to use an influencer's current status on those channels without setting up a similar dimension of trust and involvement yourself.When an influencer endorses a particular brand or product, their followers immediately take notice of it.

And when the brand or product is fairly new in the market, such endorsements go a long way to boost its credibility.Cons of Influencer MarketingInfluencer marketing is a high touch technique that includes high contribution or involvement and from in any event one regular employee and one manager/official.Influencer marketing campaign might do wonders to your business but it might also fail.

In the meantime, your competitors could invest in a marketing channel that will yield more substantial results.An influencer marketing campaign that serves its purpose takes time and effort to set up.

In the realm of influencer marketing, micro influencers have managed to attract quite a lot of attention with their authenticity, which has made them the most preferred out of the millions of influencers that we see at present.

Brands, small and large are hiring the best influencer marketing agency in India to promote their values; and are investing their money in micro influencers when they have the budget to reach out to influencers with a huge follower base.

A micro influencer is the one with a dedicated follower base between 2000 and 50000 followers.

These micro influencers target a particular niche and hold expertise n the same, which makes them different from the other categories of influencers.

Here are some reasons why micro influencers are high in demand:#1: Micro influencers are credibleMicro influencers are not like power influencers, they are regular people like us, and they share their personal experiences in the form of recommendations, reviews likes and dislikes.

These influencers are believable and more relatable.#2: Micro influencers reflect authenticity Micro influencers generate organic, high-quality, out of the box content for brands, which drives a good ROI for them.

Influencer marketing is a term that has made a huge impact on people and businesses.

Yes, that’s the power of influencer marketing, and brands, especially those on the nascent stage of promotion should look out for influencer marketing as an affordable and authentic option.

A lot of brands are hiring the influencer marketing companies in Delhi to gain a competitive edge, and are collaborating with influencers, big time.

So if you are a brand looking forward to enhancing your online visibility, then here are some reasons why you should pick influencer marketing as your marketing channel:Influencer marketing is different from its traditional counterpart and is much more affordable.

It covers advertising, PR, and all other forms of marketing in a reasonable budget, which would otherwise, individually cost a lot of money.

Influencers who collaborate with brands align their values with those of the brand and create content that is unique and adds a personal feel.