Doodles and drawings, video editing on the fly, broadcasting the cool event you’re at, there is so many things you can do online with your friends now.

Apps like Twitch and Periscope not only let viewers see what’s going on around you, but can comment, ask questions, and send emoji/hearts to the broadcaster in real time.

Their users create usernames and follow each other, just like they do on Twitter.

The founder, Kayvon Beykpour came up with the idea when he was traveling abroad.

“It just occurred to me, there were so many smartphones out there, and why wasn’t there a way for me to ask who else was out there and what was happening there?.” Periscope was founded in February 2014 and sold for ~$120 million before it’s even launched.

What features does it have to include?

What is a mobile loyalty program

Consumers carry their smartphones all the time, presenting brands with opportunities for timely and personalized connection.

Benefits of mobile loyalty programs:

Collecting customer data and personalization of conversation

Increasing the check with up-sell and timely offers

Reducing operational costs in communications with customers