Online commerce is rightly seen as mainstream among current users.
Today such tendency is grounded on facts:
53% of consumers shop online at least three times a month (Forrester)
According to Forrester US eCommerce sector will gain $373 billion in 2016
Such numbers make leading retailers invest in web app development, while global online giants are already moving to mobile spectrum following the trends and ensuring prompt interaction with clients.
According to Forrester Consulting the main reasons are: