Representatives from both sides of the B2B partnerships can sit down to discuss challenges and map out solutions. Even though B2B can be challenging, here are a few general guidelines that can help you succeed in most situations. A staggering 72% of businesses say that improving CX is their top priority. Emerging technologies such as artificial intelligence, predictive analytics and more can help companies to inform and guide their customers to make the right purchase decisions. Improving CX can give a competitive advantage because research shows that companies that excel at customer experience can grow their revenues anywhere between 4-8% above the market. Instead of just focusing on sales, think of ways to improve your CX by making it more cohesive, enjoyable and easy.