MarkSpace Media identifies itself as demand generation, lead generation, and IT service-provider Company. With more than 25 clients across various sectors, MarkSpace has managed to retain 95% of the customers and has an upscale of 4000 percent in revenue. What makes it stand out among the other competitors is that fact that the team behind it is customer-centric and manages to pull out the desired outcome in toughest scenarios.
For any company to survive the market competition, it has to focus on maximizing its ROI. ROI stands for return on investment and can be understood as a performance measure that determines how much has a company gained from certain investment. In simpler terms, it is the profit that a company has made on some investment. MarkSpace Media helps the businesses increase their ROI and take their business to next level.
Here’s how we did it.
B2B Lead Generation Services
The team at MarkSpace Media is keen on narrowing the gap between the service provider and the buyer. We make efforts to bring both parties together and go on to generate more leads. Lead Generation is the gist of all marketing and hence, the business. Therefore, we bring in the best lead generation strategies that there are and deploy them to make sure you have enough and good quality leads. A lot of time and resources are invested in finding the right target audience and creating a good sales pipeline. We understand the importance of the lead generation process and leave no stone unturned get the desired outcomes. Our previous clients take pride in our work and we strive to continue doing it.
Account Profiling
Under this segment, the MarkSpace Media team endeavors to help you know your target accounts and the key people behind them. Therefore, we help you see more business opportunities and score more deals. The idea is to expose you to the most authentic, customized, and fresh information as per your requirements. We use multiple verification methods to make sure the information at your hand is complete and verified.
ABM
Account-Based Marketing (ABM) is one of the best B2B strategies that result in better sales as it helps to focus the efforts to specific accounts that are most likely to buy. Therefore, personalized campaigns are run under this strategy to cater to the needs of the target accounts. We help you frame the right target account list and use to send personalized content, which most often results in conversions and sales.
Sales-Qualified Leads
We believed that a sales-qualified lead is crucial to a business. We help you qualify the leads and understand whether they are ready for the next level or not. We undertake targeted research and qualify SQLs so that they can be approached with customized content and efforts.
IT Services
We provide an array of competitive IT services in the industry. This includes application and software development, search engine optimization (SEO), web hosting services, and web design and development. We are known for the quality of our services and commitment towards the quality.
Social Media Marketing
MarkSpace Media has an upper hand in social media marketing strategies where we endeavor to make the businesses get increased visibility online. Our team is well-equipped and skilled to make use of the best social media to promote the businesses. This includes tools like blogging, online videos, social bookmarking, photo-sharing, publishing articles, and public relations. We understand the power of social media and are trained to get the maximum benefit out of it.
What the future looks like?
We strive to expand further and provide better services in all the above-mentioned domains and any new strategies that might emerge as a result of technological advancements. Not only are we equipped with the best skills and team to do the job but we are also backed by the leading industry experts who help us deal with the new challenges on the way. Like always, customers will remain our focus and we will continue to work in close proximity with you to understand your needs and therefore, meet your expectations. With the rare combination of best team and best clients, we look forward to a fun-filled and rewarding journey ahead.
Traditional marketing was simply focused on customers only, which was a business-to-consumer (B2C) model.
Such companies have good experience in digital marketing and can help you set up your online presence and follow you through the process of campaign creation and lead generation.
Back in the days, marketing methods involved telemarketing, live marketing events, press marketing etc., these were effective back then but when compared to the online marketing methods of modern times, they seemed to be expensive, slow and less productive.
Improve Your B2B Lead Generation Skills with Online MarketingOnce you build an effective B2B lead generation chain, it will keep improving your business by acting as a powerful tool to enhance your marketing and sales.
Below are some online marketing practices that you can use for inbound lead generation for your business: 1) Reach out to people directlyThis is the best way to start your online marketing process.
Effective lead generation depends upon how well your represent yourself in front of potential consumers.
An organization has to have effective and updated strategies to boost sales and bring in more business whenever it comes to B2B demand generation and B2B lead generation.
Demand generation creates the required awareness and builds a base for healthy b2b marketing, while lead generation helps in converting the interested target into leads.However, the organization has to have a well-analyzed strategy leading demand and lead generation processes.
Here are a few tips for effective demand generation and lead generation:Before you start implementing different tactics and tools to boost B2B leads, here are a few tips you should consider:Setting goals.Deciding the target audience.Don’t force the target; simply track the individual process.Be there whenever the target raises queries.Feed the right data/solution.Content marketing:One of the trending and effective factors boosting online demand and sales is content marketing.
Compelling content and well build content marketing strategy would support boost marketing efforts.
Well, planned content marketing strategies will save the organization from loss of productivity and poor results.E-mail Marketing:Well, planned e-mail marketing would help the business in earning more clicks to the pages.
With an updated database, well-written content, subject line, and call to action, you stand a high chance of inviting the reader to the expected website page/image, or document.
Demand generation is a technique of B2B marketing where certain strategies are implemented to create interest in some products and services among potential customers. A good demand generation strategy is one that ends in happy customers and profitable businesses. Previously, lead quantity was the focus. However, recently there has been a shift and more and more businesses are now considering the quality of leads as a primary focus. No business wants a lead that doesn’t convert into sales leads. So generating just the interest in not enough anymore.
Demand generation, as understood today, is more about the generation of interest in products and services as well as better brand authority and recognition. The focus has to be on the entire sales funnel rather than just the top for the success of a business. Therefore, the latest practices in demand generation are about building better relationships, operational efficiency, and adopting the latest technologies for enhancing the whole process. This article examines and briefly explains eight demand generation practices that marketers can use to make their businesses profitable.
- Automating the top-funnel processes
The marketing automation tools have led to the automation of the mid-funnel processes. Research in this field suggests that automation is being used for personalization of content, profiling of leads, and lead nurturing. While this has led to more efficient processes, the top-funnel processes are still ineffective and manual. Therefore, the need is to automate the top-funnel processes so that marketers can centralize their leads and make the processes like lead data validation, vendor management, standardization, and enhancement more efficient.
- Adopting improved account-based marketing techniques
Further, the organizations have to switch to better account-based marketing (ABM) techniques to increase the ROI. It is time to ditch the old ABM practices like cold contacts, email blasts, etc. and adopt new and sophisticated ones.
- Generating high-quality data
This is being stressed upon the most by the industry experts. Data quality has a huge effect on all aspects of marketing. It is important to have high-quality content at each stage. There are many effective tools in the market that ensure the data quality and data match the MAP and CRM requirements.
- Frequent and improved communication with clients
Traditionally, marketers do not engage with the clients. However, communication with the client has a huge impact on demand generation. Marketers who are in frequent touch with their customers have better knowledge of how to attract and retain their clients.
- Better communication with sales and customer service
A research has revealed that better communication with sales and customer service department’s leads to 38% higher sales win rate and 36% better customer retention rates. This happens due to the fact that improved communication with these departments gives you a better understanding of success metrics.
- Co-creating content and events with other brands
A lot of stress is now being given on partner marketing where two or more brands come together for marketing efforts. This is done mostly between complementary and non-competing products. Collaborative marketing allows better use of resources as it focuses on sharing. The output is better content, wider exposure, and higher engagement with the audiences. Some of the co-creation opportunities include webinars, white papers, and research.
- Understand and prepare better for privacy regulations
Data privacy and B2B marketing are related more than you think, especially for the organizations who are in some way doing business in the European Union. With the coming of the General Data Protection Regulations (GDPR), this has become more important. The impact is significant on B2B tech firms as not complying with these may lead to regulatory risks.
With the rapidly changing landscape of demand generation, it always hard to forecast the trends. However, the organizations that are actively engaged in improving their strategies will be performing the best. Adapting to changing trends and times is the need of the hour. Therefore, the most successful demand generation techniques are the ones that are in line with improving technologies, increased demand for better content, and compliance requirements.
