About Client
The hospitality business has 5 star & 4 Star resorts spread across India. The marketing and sales team via digital & non digital marketing techniques generate thousands of leads on a daily basis. These leads are called by the marketing executives to close sale.
Problem statement
Thousands of leads and hundreds of telemarketers could not work seamlessly as they did not have an automation solution. The client did not have a mechanism to prioritise & direct the right leads to the right marketers to convert sales.
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About ClientThis timeshare - hospitality company has properties all over India and a dedicated team of staff who ensures that the membership promotes the best value in terms of the price and quality.
They offer a-class resort accommodations and plans and packages that are attractive.Problem statementUnable to link & manage data points from customer journeys at various stages which affected sales since they could not target the right customers with the right product.
This led to prospects having queries that were not right for them, basically, poor leads.
The leads were not connected to customer conversion and services.
Upsell and Cross was a challenge.Read more; Click here
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