To thrive in this steep competitive era, every company needs a reliable and robust customer database. But these days, customers are very selective and choosy; they only stay loyal to a company if they get unparalleled customer service from the brand. Customer satisfaction is the biggest challenge and concern for the companies if they want to increase their business and growth.

Here comes artificial intelligence, which helps the companies retain their customers by sending them personalized messages or campaigns. These days, companies are searching for the best CRM (customer relationship management) software with AI capabilities. Because AI-integrated CRMs will help the company manage its operations in a hassle-free way and automate client-outreach, it will help the companies build long-lasting relationships with their customers. As the companies adopt AI-based CRMs, Gartner Group predicts that 85 percent of customer interactions will be automated by 2020.

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