WeChat has become one of the most popular platforms for socialising. However, WeChat has also emerged as an ideal platform for ecommerce business. Brands are trying to capitalise on the popularity that WeChat shares among users. It is no more a just another messaging app and it has all the potential to make any brand successful and help them in increasing their revenue.
The WeChat Store is a place for brands to not just sell their products but also connect with the large audience base. WeChat has millions of active user base which are potential customers for any brand not only in China but also for brands across the globe who wish to enter the Chinese market via ecommerce platform such as WeChat. WeChat is a social commerce platform where brands can win trust of the customers by sharing information in form of blogs, videos, and images so that customers begin to feel connect and trust in the brand. It makes the customers curious to further explore the products and services of any brand.
Here’s a look at reasons that make WeChat successful in China:
- It is a friendly place for businesses
WeChat does not ask you to pay for promoting your business. You can open an official account and gain following at zero cost. Moreover, the companies get an official account within the app which serves the purpose of a mini website. The companies get an opportunity to post daily updates in form of blogs, videos, photos, etc. And, that’s not all; the businesses with 100000 followers and more can buy ads for promoting their product/ service or their account.
- Firewall
As we all know that social media platforms such as Facebook, Google, Twitter, YouTube, and many more have been blocked in China since 2010 and this has worked in favor of WeChat. The customers who were looking for a mobile communication app were treated with WeChat coming into the picture.
- Wide array of features
You can find a variety of features on WeChat such as messaging, video calls, interest groups, online payments, advertising options, micro-blogging, as well as official company accounts. You can not only chat with your friend on WeChat but also pay for your groceries at WeChat.
- Mobile Payments
WeChat has become a social commerce platform wherein one can now easily make payments as it can be linked to bank account and credit cards. The users can also transfer funds for free which has revolutionised payments in China. Users can pay for shopping, buy items, purchase train tickets, and pay rent/ bills via WeChat.
Browse the web for more information on using WeChat store for promoting your business and selling your product/ services.
