China offers a huge business prospect and hence it appears lucrative to any company to enter the Chinese market. With e-commerce and m-commerce, the world has become a smaller place. You can virtually enter the market with the help of these services.
Recently, Kinofy launched an e-commerce platform for helping the Singapore brands enter the Chinese market. Such innovations are eliminating the limitations of geographical boundaries and offering more and more companies an opportunity to tread into international markets.
Why is Chinese m-commerce so important?
It has been estimated that over half of Chinese e-commerce takes place on mobile. Most of the population are active mobile users which benefits businesses via m-commerce. It is a rapidly growing phenomenon in China. For many years, China was only a manufacturing economy; however, in recent years it has shifted towards consumption. Chinese people are left with a significant amount of money to spend online.
With the invention of smartphones, China made its presence in using e-commerce platforms for buying. The desire to keep up with the latest trends motivates people to try brands from international markets also. Mobile commerce is an alternative of e-commerce as smartphones have made many things possible. Mobile devices are the primary way of going online in China. Recognising these opportunities, it was a smart step by Kinofy to help Singaporean brands enter the Chinese market.
Things you need to know about Chinese m-commerce
- Ditch the iPhone
It is estimated that 74.44% of Chinese use mobile phones that run on Android, so to achieve success; you should make your content Android-friendly. Apps are more popular and user friendly than mobile-optimised websites.
- Think big
You can’t simply translate the population of China into potential consumers as the needs of every individual are different. For marketing to be successful, it needs to be individually adapted to a user’s tastes and needs.
- Explore the real world
One of the ideal ways of expanding your customer base is blending the online and offline world which is made easier by smartphones. QR codes are far more developed in China than in the West, and can be used as an effective marketing tool.
- Easy payment
The ability to pay using phones has contributed to the success of m-commerce. WeChat users can create an online wallet linked to their bank or credit card for online payments while the QR codes can be used for offline purchases.
In China as well, the prospects for m-commerce has increased significantly with a rise in smartphone ownership. China has access to over 230000 products from over 1700 national and international brands. With the rapid growth of mobile commerce in China, it serves as an opportunity for international brands to explore the Chinese market.
Explore the web for more information and suggestions on how mobile commerce in China is opening new horizons for international brands to enter the Chinese market.
As e-commerce has revolutionized the way goods and services are sold - primarily making transactions more convenient and done at the ease of a click, m-commerce is its natural progression as screens became smaller.
Here are things to keep in mind to maximize user experience (UX) that will ultimately convert into sales and earn your customers' loyalty:
- Easy to use + Easy to access = More traffic & More sales
- Everyone loves great information architecture
- One image is worth a thousand sales
- Show your product pages some love
- The bigger the call, the greater the action
- If you make it easy to pay, you make it easy to earn
Designing a mobile app or website with these tips in mind will let you make the most out of your customer's m-commerce experience.
Popularity of smartphones is constantly increasing, that is why development of a mobile application if you own an e-commerce business is already a must.
Here are some reasons for that: Creation of Loyal Audience via a Mobile AppTrend of Using Mobile Apps and Mobile E-commerce Market are IncreasingEnhanced Marketing Strategy via E-commerce Mobile AppIf you want to know more about benefits mobile apps can bring to your e-commerce business, read the full article Key Reasons Why Your E-commerce Business Needs Mobile App
This insightful article will help you gain better insight into the m-commerce arena, and provides an essential mobile commerce strategy you can implement to stand out from the competition.
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E-commerce has revolutionized the way goods are sold and m-commerce is its natural progression as screens became smaller. These tips will help you make the most out of your customer's m-commerce experience.
