Acknowledging that your site has a maximum bounce rate is minimal difficult to digest. When you head into Google Analytics to confirm the numbers, your bounce rate speaks other stories.
It's difficult to grapple with. All things considered, you like your website, so why doesn’t anyone else?
In this article, you will look at 8 different ways you can do to make your website effective. But, before that the expert from SEO Agency Wellington wants you understand the reason behind the bounce rate.
Problems with Bounce Rate
Beside Bounce Rate, you've likely seen the Time on Page metric in Google Analytics. This, as its name infers, is an estimation of to what extent on average users spend on a target page. The reason Time on Page is an approximated metric, instead of an evidently defined estimation, is on the grounds that Google Analytics (and different analytics platforms) requires two clicks to precisely compute Time on Page; an "entrance" click – normally the link click that draws the user to a page in the first place – and an “exit” click, more often than not a click on a navigational element that removes them from a page.
Sadly, this vital exit click is frequently absent from the equation. Ever used up some minutes reading a page previous to shutting the tab (or the browser)? Assuming this is the case, Google Analytics couldn't precisely measure the Time on Page since it missed that important exit click amid that specific session. In this instance, it doesn't make a difference if a user clicked onto a page, read each and every single last word of a 8,000-word blog post, and left completely satisfied – if they closed the tab without exit clicking, that session is logged as a bounce. The equivalent goes for sessions in which a user opens a link in another tab and leaves the first tab open before finally closing their browser.
With that warning rising continuously, please have a look at how you can make your pages stickier and decrease that annoying bounce rate.
- The very first thing you can do is to reduce the loading time of the page. The higher the page load time, the less people will wait for its loading.
- Content formatting should be properly done to make it more welcoming. This is among the best ways to decrease your bounce rate.
- Make the use of relevant keywords in a content of the page you serve is highly relevant to that query and this will help you in reducing bounce rate for sure.
- Add on many CTAs on a single page and believe visitors to assiduously find out and assess every one of them before taking an action.
- When selecting internal links as well as anchor text, lay emphasis on relevance of the content as well as a logical linking strategy.
- Make your site easily searchable because the more easily users can search for and find what they’re looking for, the more likely they are to stick around.
- It’s difficult to make little of just how important mobile optimization is for each kind of site, and you must powerfully think about making your site mobile friendly, paying little heed to the effort, time, and cost included, or the ulcers or restless nights you acquire all the while.
- Your site navigation must be clear, quickly comprehended, and offer the user a flawless experience in getting starting with one part of your site then onto the next.
If any seo agency in wellington is doing the SEO of your website, then you need not to work because your website is in safe hands. They will keep a checking website.
