Till May 2018, the digital rights of the people lack everywhere and consumer privacy most often puts into the question because there is no regulation in effect which define the way companies can acquire and manage the consumer data.
Also, the data can be processed only for the activity that’s specified in the consent, else it’s considered as a breach of GDPR trust.
It has caused most angst among the marketers because it’s difficult to gauge.
In this manner, the event marketing still holds value, but when the data is considered as a bonus, not the primary focus.
But, in a GDPR world, it has become a tenuous task because before selling the list of prospects, the providers have to take the consent of the prospects, which is a hard nut to crack in.
The marketers can target customers with dynamic content based on their present interest.