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The State of Australia’s Ecommerce in 2019

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Sara Youl
The State of Australia’s Ecommerce in 2019

Last year, we Australians spent a total of A$28.6 billion (US$20.3 billion) on online shopping.

Online businesses will need to start investing in improved services and brand values to retain existing customers.

The graph below shows year on year growth rate for different market segments based on ecommerce statistics from the last two years –

Fashion has been one of the strongest ecommerce segments in Australia, but according to the recent online shopping statistics, it’s showing the signs of slowing down.

While these are the current standings, E-wallets like PayPal, Alipay, or Amazon Payments are seeing a rise in the future.

Australian online shoppers receive 2.3 parcels per year.

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Sara Youl
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